Senior Digital PR Manager

This is a fully remote position, open to applicants in Serbia.

📋 Description

• Develop and implement a comprehensive strategy to enhance LLM indexing and visibility across top generative platforms (including ChatGPT, Gemini, and others).

• Innovate an AI-driven content strategy and reputation management model to guarantee precise, authoritative, and favorable brand representation in AI outputs.

• Track online discussions and brand references across social media, blogs, forums, review sites, and news outlets to maintain comprehensive oversight of digital conversations.

• Oversee intricate cross-market coordination across key focus countries and communication markets worldwide.

• Ensure that global frameworks are effectively localized and tailored to regional market specifics.

• Facilitate strong collaboration with PR, content, SMM, and brand teams at both headquarters and regional levels.

• Serve as the strategic link to optimize all communication channels for both human audiences and AI crawlers.

• Prioritize the development of internal expertise to reduce reliance on external resources.

• Create a robust global analytics framework employing advanced platforms to monitor sentiment trends, brand mentions, and visibility rates in AI-generated responses. Provide high-level actionable insights to the executive team.

⛳️ Requirements

• A minimum of 6 years of extensive experience in Digital Communications, PR, or Online Reputation Management, ideally within a global headquarters or a dynamic international tech setting.

• A proven history of managing intricate, cross-functional digital projects and leading cross-market coordination across various regions.

• In-depth knowledge of LLM indexing, AI search algorithms, and the evolving GEO landscape.

• Practical experience with sophisticated social listening, data analysis, and visibility tracking tools (such as Profound, otterly.ai).

• Outstanding stakeholder management abilities, with a proven capacity to unify workflows among PR, content, SMM, and brand teams.

• A strong strategic perspective focused on capability enhancement and the scaling of internal expertise within a global organization.

• Excellent crisis management skills, maintaining composure and decisiveness under pressure.

• Proficient written and spoken English skills to enable effective collaboration with global teams and markets.

🏝️ Benefits

• Hybrid work mode and flexible scheduling.

• Access to professional counseling services, covering psychological, financial, and legal support.

• A variety of internal training programs.

• Partially or fully funded additional training courses.

• Provision of all necessary work equipment.