Director, Public Relations – Partnerships

This is a fully remote position, open to applicants in United States.

📋 Description

• Collaborate with the Senior Director of Brand to create and implement strategies across public relations, partnerships, creators, community engagement, affiliate marketing, and brand experiences.

• Oversee the daily development and execution of the brands’ public relations and communication strategies throughout North America, with a particular focus on the U.S.

• Manage the public relations agency and other external partners, including briefs, priorities, timelines, reporting, and accountability.

• Lead proactive brand storytelling, media relations, corporate communications, key announcements, and reactive communications.

• Supervise Creator & Content Partnerships, including ambassador, user-generated content, paid influencer, and talent initiatives.

• Drive community-building projects to enhance consumer connections and promote brand advocacy.

• Oversee the planning and execution of brand in-real-life experiences and activations.

• Manage affiliate marketing programs and collaborations, encompassing ShopMy, PR affiliates, creator affiliates, and traditional affiliate programs.

• Identify and assess strategic partnership opportunities.

• Collaborate with Brand, Social, Growth, Creative, and Regional teams on integrated marketing plans and brand moments.

• Create briefs, plans, and presentations for cross-functional alignment and execution.

• Establish and monitor key performance indicators across public relations, partnerships, creator programs, affiliate marketing, and events.

• Lead and develop a team of three by providing direction, prioritization, coaching, and growth opportunities.

• Develop scalable processes within the PR and Partnerships function.

• Report directly to the Senior Director of Brand.

• Travel to the Toronto office approximately six times a year.

⛳️ Requirements

• 7–10 years of experience in public relations, communications, brand partnerships, influencer/creator marketing, or similar brand marketing roles.

• 2–4+ years of experience in managing and developing team members.

• Proven experience in developing and executing strategic public relations, communications, and/or partnership programs.

• Demonstrated experience in managing external agencies and partners.

• Established track record of identifying, developing, and managing strategic partnerships.

• Experience working with creators, influencers, talent, or ambassador programs is highly preferred.

• Familiarity with affiliate marketing, community-building, and/or experiential marketing is beneficial.

• Strong strategic thinking and problem-solving capabilities.

• Excellent relationship-building, communication, and stakeholder management skills.

• Exceptional organizational and project management abilities.

• Experience in managing budgets and external partners.

• Highly motivated, collaborative, and self-driven, with the ability to excel in a fast-paced setting.

• Bachelor's degree or equivalent relevant experience.

• Some travel to the Toronto office approximately six times a year.

🏝️ Benefits

• 100% employer-paid premiums for health, dental, and Health Spending Account (HSA).

• Comprehensive coverage for paramedical services, mental health support, and vision care.

• Access to Dialogue for virtual coaching, therapy, and legal counseling.

• 3 Floater Days each year.

• 10 Sick Days annually.

• 4 additional paid days off for Victoria Day, Canada Day, Civic Holiday, and Labour Day.

• Paid Parental Leave that tops up salary to 80% for 24 weeks.

• GRSP Match program with matching contributions of up to 3%.

• $500 annual development budget.

• 50% discount on Knix products.

• Remote work arrangement available.

• Reasonable accommodations provided during the application process.