Senior Digital Marketing Strategist

This is a fully remote position, open to applicants in Maryland.

📋 Description

• Act as the main strategic consultant for designated client accounts.

• Spearhead strategic planning efforts, quarterly business evaluations, growth conversations, and client meetings.

• Convert business objectives into comprehensive marketing strategies and actionable plans.

• Deliver strategic insights, performance analyses, and growth potential to client stakeholders.

• Foster trusted relationships through proactive consultation and strategic direction.

• Create and manage integrated marketing strategies encompassing paid media, SEO, AEO, content marketing, email marketing, local marketing, analytics, and new digital channels.

• Work alongside channel specialists to ensure tactical execution aligns with strategic goals.

• Evaluate marketing performance data to uncover trends, opportunities, risks, and growth drivers.

• Establish testing roadmaps and optimization strategies aimed at enhancing business results.

• Contribute to the agency's thought leadership, process enhancements, and strategic best practices.

⛳️ Requirements

• Bachelor's degree in Marketing, Communications, Business, or a related field, or equivalent experience.

• 4–7 years of experience in digital marketing, growth marketing, account strategy, marketing consulting, or agency settings.

• Proven experience in presenting recommendations and performance insights to clients or business stakeholders.

• Strong grasp of integrated digital marketing strategies and the interplay of various channels to achieve business objectives.

• Demonstrated proficiency in multiple digital marketing areas and a solid understanding across paid, organic, content, local, email, and analytics channels.

• Experience in analyzing marketing performance data and transforming insights into strategic recommendations.

• Outstanding communication, presentation, and relationship-building abilities.

• Strong organizational, project management, and problem-solving skills.

• Experience in an agency setting managing multiple client accounts is preferred.

• Background in supporting multi-location, healthcare, multifamily, higher education, franchise, or B2B marketing initiatives is preferred.

• Familiarity with GA4, Looker Studio, CRM systems, marketing automation tools, and reporting software is preferred.

• Knowledge of AI-driven search experiences, AEO, attribution frameworks, and conversion optimization is preferred.

🏝️ Benefits

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