Senior Digital Marketing Specialist, Personalization

This is a fully remote position, open to applicants in Texas.

📋 Description

• Responsible for assisting in the production, optimization, publication, and upkeep of high-quality digital content across various CMS platforms.

• Develops and publishes responsive digital experiences utilizing structured content, reusable templates, and component-based authoring techniques.

• Leverages knowledge and expertise to ensure online content adheres to brand standards, web style guidelines, accessibility (WCAG), SEO/GEO/AIO best practices, analytics requirements, and legal/compliance standards.

• Aids in personalization strategies and audience-targeted experiences through platforms like Adobe Target and Amplitude.

• Implements and supports A/B testing and optimization initiatives using Amplitude Experimentation and related analytics tools.

• Collaborates with cross-functional teams including developers, UX/design, SEO/GEO/AIO, analytics, legal/compliance, and marketing stakeholders to deliver scalable digital experiences.

• Performs a variety of support functions to aid in departmental processes.

• Adheres to clearly defined procedures to accomplish daily tasks and responsibilities.

• Utilizes existing procedures to address straightforward issues without needing to exercise discretion consistently.

• Employs basic communication skills to engage with internal and/or external clients and/or team members.

• Acts as an individual contributor working under direct supervision with limited autonomy.

⛳️ Requirements

• High school diploma is required; a Bachelor’s degree is preferred.

• Typically requires 2-4 years of relevant experience in digital content authoring or CMS.

🏝️ Benefits

• A range of health and wellness insurance options and programs.

• Paid time off.

• 401(k) plan with company match.

• Employee stock purchase program.

• Employee discounts.