Digital Marketer – E-commerce

This is a fully remote position, open to applicants in Mexico.

📋 Description

• Take ownership of and implement the company's email marketing strategy utilizing Klaviyo, encompassing campaigns, automations, and customer lifecycle flows.

• Create and enhance email sequences such as welcome flows, abandoned cart recovery, post-purchase journeys, win-back campaigns, and promotional efforts.

• Track the performance of email marketing initiatives and continually optimize key performance indicators like revenue per recipient, conversion rates, click-through rates, and customer retention.

• Assist in customer acquisition strategies across paid e-commerce channels.

• Contribute to the TikTok Shop strategy, product launches, and explore marketplace growth opportunities.

• Organize influencer outreach and partnership marketing campaigns.

• Oversee and enhance social media marketing efforts across platforms such as Instagram, Facebook, and TikTok.

• Collaborate on website enhancements, merchandising strategies, and initiatives aimed at improving conversion rates.

• Evaluate campaign performance and offer recommendations based on data and customer insights.

• Investigate and experiment with new growth channels and digital marketing opportunities.

⛳️ Requirements

• At least 3 years of experience in digital marketing, ideally in the e-commerce or direct-to-consumer sector.

• Extensive hands-on experience with Klaviyo or comparable email marketing platforms.

• Demonstrated success in managing email campaigns and automated customer lifecycle flows that yield measurable revenue.

• Familiarity with Shopify or other e-commerce platforms.

• A solid understanding of customer acquisition, retention, and e-commerce marketing metrics.

• Experience with paid social advertising or alternative paid acquisition channels.

• Strong analytical abilities with the capability to interpret data and enhance campaign performance.

• Exceptional written communication skills and meticulous attention to detail.

• Capacity to work independently in a dynamic remote environment.

🏝️ Benefits

• Competitive salary and performance-based bonuses.

• Flexible working hours and remote work options.

• Opportunities for professional development and growth.

• Collaborative and innovative work environment.

• Employee discounts on products and services.