Digital Events Marketer

This is a fully remote position, open to applicants in Illinois.

📋 Description

• Identify and prioritize events. Conduct research, assess, and propose tradeshows, conferences, and industry events that align with our Ideal Customer Profile (ICP) and revenue objectives. Maintain a rolling 12-month event calendar.

• Negotiate and finalize contracts. Cultivate relationships with event organizers, vendors, and venues. Negotiate sponsorships, booth space, speaking opportunities, and additional features to maximize budget efficiency.

• Oversee the complete planning and execution process. Manage every aspect, including booth design and shipping, promotional items, marketing collateral, lead capture systems, badge scanners, audiovisual needs, catering, hotel arrangements, and travel logistics for the team.

• Serve as the on-site liaison. Attend each event in person. Set up and dismantle booths, troubleshoot issues in real time, and ensure our presence is polished from start to finish.

• Prepare the team. Inform attending team members about objectives, key talking points, target accounts, and logistical details. Ensure everyone is aware of their responsibilities and schedules.

• Collaborate with sales to enhance pipeline. Work with sales to arrange pre-show meetings, organize dinners, and host customer events on-site, ensuring that every lead is captured, qualified, and promptly followed up on.

• Manage pre- and post-event marketing campaigns. Collaborate with marketing on email outreach, landing pages, paid promotions, and social media efforts to drive booth traffic and secure meeting bookings prior to the event.

• Oversee the event budget. Manage expenses across the entire calendar. Track costs, provide accurate forecasts, identify risks early, and make informed trade-off decisions as priorities evolve.

• Establish KPIs and analyze results. Define clear KPIs for each event (leads, meetings, pipeline, ROI) and create comprehensive post-event reports detailing successes, areas for improvement, and strategies for future events.

⛳️ Requirements

• 1 to 4 years of experience in event marketing, field marketing, or event coordination, preferably in B2B or technology sectors.

• Proven experience in managing events from start to finish, even on a smaller scale. You can reference specific shows you organized and the outcomes achieved.

• Proficient in managing an events budget. You understand how to forecast, track expenditures, and make trade-offs to optimize ROI.

• Capable of defining KPIs and creating reports that link event activities to pipeline and revenue.

• Passionate about AI and leveraging it for enhanced productivity. You can provide examples of specific projects, tools, or workflows where you utilized AI to streamline or enhance your work in event marketing (e.g., research, vendor outreach, post-event reporting, content creation, lead enrichment). This is essential.

• Familiarity with HubSpot on the CRM side is sufficient; we will handle the rest.

• Strong project management skills. You can effectively manage timelines, budgets, vendors, and numerous moving components without oversight.

• Comfortable negotiating with vendors and event organizers to secure optimal terms.

• Exceptional communication skills, both written and verbal. You can effectively engage a team, brief executives, and converse with prospects on the event floor with ease.

• Composed under pressure. Challenges may arise at events; you can think on your feet to solve problems.

• Willing and able to travel 30 to 50% during peak event seasons across North America, with potential for travel to Europe as we expand.

🏝️ Benefits

• Competitive salary

• Performance-based bonuses

• Software for upskilling and productivity

• Paid Time Off

• Health insurance

• High autonomy with minimal bureaucracy

• Fast-track opportunities to leadership for high achievers

• Direct access to the founding team

• High visibility, autonomy, and ownership