Senior Digital Marketing Manager, SEO

This is a fully remote position, open to applicants in Florida.

📋 Description

• Develop and implement a thorough local SEO strategy across multiple locations to enhance search visibility, boost qualified traffic, and foster admissions growth for all treatment centers and digital platforms.

• Create, update, and continually refine local market launch playbooks to facilitate the successful expansion of new treatment sites, ensuring consistent application of local search and listing strategies.

• Manage and optimize Google Business Profiles for every location, including updates, enhancements, performance monitoring, and applying best practices to maximize local search visibility and engagement.

• Supervise local listings and citation management, ensuring the accuracy and consistency of Name, Address, and Phone Number (NAP) information across directories, maps, and third-party platforms to enhance local search performance.

• Enhance location-specific web pages through content improvements, keyword strategies, user experience enhancements, and conversion-oriented recommendations to elevate rankings, engagement, and lead generation.

• Direct online reputation management efforts by monitoring reviews, coordinating response strategies, identifying trends, and collaborating with operational leaders to enhance patient experience and brand reputation.

• Execute and uphold local technical SEO initiatives, including schema markup, internal linking structures, local landing page architecture, indexing improvements, and other technical enhancements that bolster search performance.

• Analyze, track, and report on critical local search metrics, including rankings, visibility, traffic, engagement, conversions, call volume, and demand generation, delivering actionable insights and recommendations to stakeholders.

• Identify emerging market opportunities, competitive trends, and performance gaps, crafting data-driven strategies and continuous improvement initiatives to fortify local market presence and business outcomes.

• Collaborate across functions with content, analytics, paid media, web development, legal, compliance, and operational teams to ensure alignment, uphold brand consistency, and support integrated marketing initiatives that promote organizational growth.

• Stay updated on local SEO trends, search engine algorithm changes, and industry best practices, proactively suggesting and implementing enhancements to maintain a competitive edge and improve overall performance.

• Other duties as assigned.

⛳️ Requirements

• 5–7 years of experience managing multi-site or multi-location Local SEO programs.

• Bachelor's degree in Marketing, Communications, Business, or a related field is preferred.

• EST or CST time zones are strongly preferred.

• Proficiency in Google Business Profiles, local listings, citation management, schema markup, technical SEO, analytics, and reporting.

• Familiarity with Yext or similar listing management platforms is preferred.

• Strong analytical, communication, project management, and teamwork skills.

• Demonstrated ability to create data-driven SEO strategies that yield measurable business outcomes.

🏝️ Benefits

• Competitive starting salary of $100k+/year.

• Comprehensive benefits offerings.

• Medical, dental, and vision insurance.

• 401(k) with company match.

• Paid time off and company holidays.

• Opportunities for professional development.

• A collaborative culture focused on innovation, growth, and making a difference in lives.