Senior Digital Analytics Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Take charge of analytics audits and implementations for client accounts.

• Evaluate tracking configurations, pinpoint data quality issues, taxonomy, and measurement deficiencies, and rectify implementations.

• Set up tracking, tagging, and events in Adobe Analytics, Customer Journey Analytics (CJA), GA4, and various product analytics platforms.

• Develop the measurement layer linking organic and AI search to signups, pipeline development, and revenue generation.

• Consolidate data from multiple sources and create attribution models.

• Conduct advanced analyses utilizing funnels, cohorts, behavioral segments, and SQL.

• Design and standardize reporting methodologies for clients.

• Educate strategists and account managers to independently handle reporting tasks.

• Create BI reports and dashboards using tools preferred by clients.

• Act as a senior data partner for enterprise accounts.

• Present insights to client executives and engage in quarterly business reviews (QBRs) and strategic discussions.

• Assist in the design and analysis of CRO, landing-page, and AEO experiments.

• Conduct client-side evaluations, workshops, and training as needed.

• Collaborate with leadership to define the scope of analytics, CRO, and experimentation services.

• Report to the Chief Commercial Officer (CCO) and serve as the analytics center of excellence for the agency.

⛳️ Requirements

• Hands-on experience in an enterprise Adobe environment is essential.

• Proficiency in Adobe Analytics is mandatory.

• Familiarity with Customer Journey Analytics or Adobe Experience Platform in conjunction with Adobe Analytics is required.

• Experience with GA4 or similar web analytics platforms is necessary.

• Knowledge of product analytics tools, such as Amplitude, is preferred.

• Proficient in writing SQL to query, join, and manipulate data across various sources.

• Capability to conduct comprehensive analytics audits and implement corrective measures.

• Ability to collaborate with engineering teams on data layer modifications and implementation scope.

• Experience in segment and cohort analysis is advantageous.

• Strong communication skills to articulate findings to client executives.

• Data visualization abilities are a significant plus.

• Background in AEO, SEO, or organic growth marketing is beneficial.

• A strong curiosity about the workings of AI search is highly desirable.

• Work hours should overlap by +/- 3 hours with US Eastern Time.

• Must be authorized to work remotely from your country of residence.

🏝️ Benefits

• 90% of medical, dental, and vision insurance premiums covered for employees in the US.

• 401k plan with employer matching: 100% of contributions up to the first 3% of pay, and 50% on the next 2% of pay.

• Eligibility to participate in quarterly profit sharing after one year of employment.

• Unlimited vacation policy, with a recommended minimum of 14 days annually.

• $2,000 stipend for learning and development after one year of employment.

• Coverage for the cost of a Kindle and one Kindle book per month.

• $50 monthly networking stipend for coffee or lunch.

• Complete flexibility to work remotely.

• Annual team trips.