Senior Digital Advertising Strategist

This is a fully remote position, open to applicants in United States.

📋 Description

• Overseeing multiple accounts, including significant ones, with a substantial level of independence.

• Training and supervising junior team members.

• Directing the strategy, execution, and optimization of digital advertising campaigns, emphasizing creative methods, audience engagement, placements, A/B testing, platforms, and success metrics across various statewide and/or national campaigns.

• Leading efforts in testing new platforms, techniques, and strategies.

• Generating reports, ensuring their accuracy, and delivering campaign analyses to Aisle 518 leadership and clients.

• Collaborating effectively with internal teams and colleagues to enhance advertising outcomes and proactively address client needs during critical periods.

• Consistently identifying opportunities for online advertising to meet client goals, and developing strategies that integrate digital advertising into other political or organizational areas such as email & SMS marketing, television, organizing, communications, etc.

• Mentoring and training staff on digital marketing strategies, tactics, and processes as required.

• Assisting in recognizing new business possibilities and collaborating with leadership to develop them.

⛳️ Requirements

• 3-4+ years of professional experience managing and executing large direct response marketing campaigns, particularly on Facebook, Google Ads, Google Marketing Platform, and/or Twitter advertising.

• At least one election cycle of experience working on a political campaign, within a political organization, or for a firm that collaborates with either.

• Proven experience in discussing the results of direct response marketing campaigns with campaign or organizational leaders.

• Familiarity with constituent relationship management software such as Blue State Digital, NGP, ActionKit, Salesforce, or similar platforms.

• Experience in report template design, data visualization, and presentation design is an advantage.

• Exceptional attention to detail and a metrics-driven analytical mindset.

🏝️ Benefits

• 100% employer-covered health, dental, and vision insurance.

• Supplemental mental health care coverage.

• Optional Health FSA and Dependent Care FSA accounts.

• Cell phone allowance.

• Student loan reimbursement program.

• Gym reimbursement program.

• 401K plan with a matching contribution of up to 5%.

• A minimum of 15 flexible paid time off days annually, excluding holidays.

• Open leave policy for health or childcare needs.

• A minimum of 12 weeks of paid parental leave.