Senior Digital Activation Manager

This is a fully remote position, open to applicants in India.

📋 Description

• Take charge of EMEA digital activation through executive social channels, paid LinkedIn campaigns, and ABM-targeted initiatives to enhance credibility, engagement, and pipeline contributions across key markets.

• Oversee the social media presence of around 10 senior leaders in EMEA, including managing content calendars, ghostwriting, obtaining approvals, posting, and engagement activities.

• Implement structured executive thought leadership programs, ensuring alignment of messaging, managing review workflows, and coordinating amplification efforts.

• Execute paid LinkedIn campaigns, comprising thought leader advertisements and ABM-targeted paid boosts, synchronized with regional launch timelines and priority account lists.

• Provide one-to-few activation assistance for critical accounts.

• Enhance campaign content distribution across executive and paid channels.

• Integrate executive social content with customer proof points, ensuring that award recognitions and case studies are incorporated into leader posts and digital initiatives.

• Leverage AI tools to expedite content drafting, repurposing, localization, and performance optimization while upholding editorial quality, accuracy, and brand voice.

• Plan and execute social programs before, during, and after EMEA events and campaigns across brand and executive channels.

• Capture and disseminate content from events (including short videos, quotes, photos, and key takeaways) with a quick turnaround time.

• Manage agency support for executive content and social activation with well-defined scopes, budgets, and reporting.

• Monitor outputs and outcomes such as engagement, reach, share of voice, event impact, and measurable contributions to meetings and pipeline influence.

⛳️ Requirements

• 6 to 8+ years of experience in B2B marketing, digital marketing, social media activation, or integrated programs within enterprise technology.

• Demonstrated ability to manage paid LinkedIn campaigns, thought leader advertisements, and ABM-targeted digital initiatives.

• Strong editorial skills across both long-form and short-form content formats, with a background in ghostwriting for senior executives.

• Confident in collaborating with senior executives, possessing a keen judgment on messaging, tone, and governance.

• Proficiency in AI for content creation workflows and optimization.

• Experience in managing agency relationships from start to finish.

• Highly organized individual capable of managing multiple workstreams without introducing complexity.

🏝️ Benefits

• Competitive compensation

• Comprehensive benefits

• Career success on your terms

• Flexible work environment

• Annual wellness and community outreach days

• Continuous recognition for your contributions

• Global collaboration and networking opportunities