Senior Demand Generation Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Build and expand pipeline generation within the retail sector.

• Design and implement integrated demand generation campaigns for independent retailers, SMB chains, and national retailers.

• Organize and deliver webinars aimed at educating prospects and generating qualified leads.

• Plan and execute account-based marketing (ABM) initiatives targeting strategic accounts.

• Collaborate with Sales to identify and prioritize target accounts.

• Develop and manage multi-channel campaigns utilizing email, webinars, digital marketing, partner marketing, events, LinkedIn, and outbound support.

• Oversee campaign calendars and execution from the planning stage through to measurement.

• Create and optimize marketing automation workflows, lead nurture programs, and campaign reporting.

• Manage lead routing and campaign attribution within HubSpot.

• Provide SDRs and Account Executives with campaign materials, outreach messaging, target account lists, and follow-up programs.

• Coordinate marketing campaigns alongside SDR outreach.

• Develop repeatable campaign playbooks to enhance SDR productivity and meeting conversion rates.

• Assess campaign effectiveness utilizing MQLs, SQLs, pipeline creation, conversion rates, and influenced revenue.

• Analyze campaign performance and suggest data-driven optimizations.

• Incorporate feedback from SDRs, Sales, and customers to enhance campaign effectiveness.

• Manage marketing budgets to optimize pipeline generation and return on investment.

⛳️ Requirements

• Over 5 years of B2B demand generation experience.

• Proven experience in creating integrated campaigns for SaaS products.

• Regularly utilize generative AI tools to expedite campaign development and enhance performance.

• Demonstrated success in generating measurable pipeline through multi-channel marketing efforts.

• Familiarity with account-based marketing (ABM).

• Strong proficiency with HubSpot.

• Experience working closely with SDR and sales teams.

• Strong analytical skills with experience in measuring campaign ROI and pipeline performance.

• Excellent project management and organizational abilities.

• Capability to manage multiple campaigns concurrently.

• Preferred experience in marketing to retailers or physical security technology buyers.

🏝️ Benefits

• Salary range of $110K-$120K/year.

• 10% bonus.