Senior Demand Generation Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Take ownership of the demand generation strategy to enhance marketing-sourced and marketing-influenced pipeline while supporting revenue objectives.

• Create and implement integrated, multi-channel campaigns across various platforms, including digital advertising (paid social, display, retargeting), content syndication, email, webinars, virtual events, direct mail, and sales development initiatives.

• Develop campaign strategies that align with business goals, target personas, industry trends, and the enterprise buyer journey.

• Collaborate closely with Product Marketing to convert product positioning into effective demand generation campaigns.

• Act as the primary marketing liaison for Sales and GTM teams, ensuring alignment on pipeline objectives, target accounts, campaign focus, and performance analytics.

• Lead segmentation, audience strategy, and campaign personalization in collaboration with Sales, Marketing Operations, and Performance Marketing teams.

• Evaluate campaign performance, pipeline contributions, attribution, and ROI to uncover optimization opportunities and enhance program effectiveness.

• Predict campaign performance and devise plans to meet pipeline and revenue goals.

• Identify ways to scale successful initiatives while continually testing new channels, messaging, tactics, and AI to boost conversion rates and marketing expenditure efficiency.

• Stay updated on competitive actions, industry trends, buyer behavior, and emerging best practices in demand generation.

• Present campaign strategies, performance metrics, insights, and recommendations to senior leadership in Marketing and Sales.

• Mentor and guide junior marketers while contributing to demand generation best practices, processes, and operational excellence.

⛳️ Requirements

• 5-7+ years of B2B SaaS demand generation or integrated marketing experience, demonstrating increasing ownership of strategy and business outcomes.

• Experience in marketing enterprise SaaS - Familiarity with GRC, Risk, Compliance, Audit, Security, or IT/Cyber buyer personas is a significant advantage!

• Proven track record of developing integrated demand generation programs that consistently yield qualified pipeline and influence revenue.

• Comprehensive understanding of enterprise buying committees, complex sales processes, and full-funnel marketing strategies.

• Strong analytical skills with experience in utilizing data to optimize campaigns, prioritize budgets, and assess ROI.

• Experience collaborating with Sales leadership and executive stakeholders to foster alignment and achieve business results.

• Advanced proficiency with marketing automation and CRM platforms such as Marketo and Salesforce.

• Excellent project management and organizational abilities, capable of managing multiple high-impact initiatives simultaneously.

• Exceptional communication and presentation skills, with experience in sharing results and recommendations with senior leadership and cross-functional GTM teams.

• Demonstrated ability to balance strategic thinking with hands-on execution of campaigns.

• Curious, collaborative, and results-driven, with a commitment to continuous improvement and experimentation.

🏝️ Benefits

• Perks may vary based on eligibility/location.