Senior Demand Generation Manager

This is a fully remote position, open to applicants in Germany.

📋 Description

• Ownership of Demand & Funnel: You will develop, combine, and manage our cross-channel demand strategy (Paid, Owned, Earned) with a clear focus on pipeline, ICP, funnel logic, and revenue.

• CRM & HubSpot: You will be responsible for the establishment and enhancement of our CRM structure in HubSpot, including data model, lifecycle, automation, and governance.

• Lead Management & Routing: You will ensure that leads are properly qualified, accurately routed, and efficiently handed over to sales.

• Campaigns & Performance: You will design and optimize funnel-based campaigns (including ABM, nurturing, and performance marketing) along clearly defined ICPs.

• Sales Alignment: You will closely collaborate with sales to continuously improve lead quality, conversion rates, and cooperation throughout the funnel.

• Data & Reporting: You will create transparency regarding funnel, performance, and data quality, and develop reporting structures that enable effective management.

• Process & System Optimization: You will identify bottlenecks in the funnel and develop scalable solutions, from processes to automation.

• Cross-functional Collaboration: You will work closely with sales, product, the creative office, and external partners, with a pragmatic approach focused on impact.

⛳️ Requirements

• You have several years of experience (approximately 4+ years) in B2B demand generation, preferably in a high-growth environment.

• You have built or further developed CRM systems such as HubSpot, including lifecycle, automation, and data structure.

• You have established or significantly improved demand structures, with measurable impacts on pipeline and growth.

• You have experience in managing cross-channel campaigns and understand performance marketing (e.g., LinkedIn Ads).

• You can analyze funnels and actively manage them along clear KPIs and stages.

• You have experience with ABM, nurturing, and segment-based communication.

• You work confidently with data, ensuring high data quality and clear CRM structures.

• You are accustomed to working closely with sales, integrating marketing and sales processes.

• You strategically utilize AI to enhance speed, quality, and scalability.

🏝️ Benefits

• A role that has a real impact on growth and revenue.

• Significant scope for creativity in building and developing demand, CRM, and funnel structures.

• Close collaboration with our internal creative office and direct influence on pipeline quality.

• An environment where pragmatic solutions and implementation are valued.

• Short decision-making processes and the opportunity to truly drive initiatives forward.

• The chance to strategically employ modern tools and technologies (including AI).

• Permanent full-time employment.

• Hands-on onboarding into the company and your responsibilities.

• Experienced colleagues will mentor and coach you.

• Start-up atmosphere with the security and dynamism of an expanding and award-winning company.

• A steep learning curve and significant development opportunities.

• Opportunities for further training, expanding your expertise at our expense.

• An international team and global projects.

• Various company events.

• Office spaces located directly by the Warnow, with good transport connections.

• Flexible home office arrangements.

• Working hours from Monday to Friday (no weekend or holiday work).