Senior Demand Generation Manager – Account Based Marketing

This is a fully remote position, open to applicants in Texas.

📋 Description

• Take ownership of and expand DTN’s account-based marketing strategy, concentrating on high-value target accounts and revenue generation within key sectors.

• Collaborate closely with Sales leadership and account teams to align on the selection of target accounts, development of account plans, and establishment of pipeline goals.

• Create and implement 1:1 and 1:few ABM programs that enhance engagement, generate pipeline, and accelerate deal closure.

• Develop highly customized, multi-channel initiatives encompassing digital, content, executive outreach, and field marketing events.

• Serve as a central coordinator among marketing, sales, product marketing, and customer teams to ensure synchronized account engagement.

• Convert product, market, and account insights into focused messaging, offers, and content strategies that appeal to buying groups.

• Work alongside event marketing to bolster regional programs, executive events, and in-market activations.

• Construct and refine account engagement frameworks, scoring models, and reporting mechanisms to monitor program effectiveness.

• Consistently test, learn, and refine ABM strategies to enhance performance and scalability.

⛳️ Requirements

• A minimum of 8 years of experience in B2B demand generation, with a strong focus on account-based marketing within SaaS or high-growth companies.

• Proven track record of driving pipeline and revenue through ABM programs, rather than merely fostering awareness or engagement.

• Demonstrated capability to work closely with sales: co-owning account strategy, influencing deal progression, and ensuring alignment.

• Experience in planning and executing multi-channel campaigns, including digital, content, events, and field marketing initiatives.

• Strong grasp of enterprise and complex buying cycles, including multi-stakeholder deal dynamics.

• Preferred experience in field marketing or the execution of regional campaigns.

• Practical experience with marketing and sales technologies (e.g., Salesforce, HubSpot, AI tools, and intent data platforms).

• Analytical mindset with the skill to connect campaign performance to pipeline and revenue results.

• Ability to operate both strategically and tactically, with a willingness to roll up your sleeves to develop and implement programs.

• Exceptional communication and collaboration abilities across cross-functional teams.

• Bachelor’s degree in Marketing, Business, or a related field.

🏝️ Benefits

• Competitive salary and performance-driven incentives.

• Unlimited PTO and flexible working hours.

• Remote-first work environment (role dependent).

• Comprehensive medical, dental, and vision insurance plans.

• 401(k) plan with company match.

• Access to extensive learning and development resources.

• Employee Assistance Program (EAP).