Senior Data Analyst – Measurement, Personalization

This is a fully remote position, open to applicants in Brazil.

📋 Description

• Serve as an innovative internal analytics consultant and data ambassador within the Customer Intelligence team and Marketing leadership.

• Assess the outcomes of the customer relationship program, including A/B testing and pilot initiatives.

• Evaluate outputs from personalization models to facilitate a continuous improvement process for these models.

• Conduct customer behavior analyses within the Lojas Renner S.A. ecosystem utilizing statistical expertise and programming skills.

• Review CRM campaign effectiveness for projects, loyalty initiatives, media, and marketing efforts, providing recommendations to enhance campaign investments and assess results.

• Partner with business teams to establish A/B testing frameworks, encompassing measurement models and implementation strategies.

⛳️ Requirements

• Proven experience in analytical processes, including data reading and cleaning, analysis generation, and visualization.

• Strong foundation in statistics, with knowledge of sampling, statistical significance, and preferably, causal inference.

• Ability to develop statistical analyses that inform business decision-making.

• Proficiency in SQL and Python programming.

• Familiarity with measurement techniques and hypothesis testing.

• Capable of presenting insights and recommendations to business areas through data storytelling.

• Desirable: Experience with Customer KPIs; familiarity with analyzing CRM and loyalty campaigns; conducting analyses of LTV, full-funnel, MMM, and related methods; understanding of fashion retail; knowledge of media and marketing.

🏝️ Benefits

• Culture of equality.

• Diversity and multiculturalism.

• Participation in the team's global events.