Senior Data Analyst, Lifecycle Marketing

This is a fully remote position, open to applicants in California.

📋 Description

• Spearhead impactful, comprehensive analytics initiatives that guide essential business and product strategies.

• Collaborate across various functions with stakeholders to ensure alignment on priorities and convert inquiries into analytical frameworks.

• Provide clear, data-driven insights that shape decision-making throughout the organization.

• Create and maintain dashboards, models, and datasets that enable business teams to self-manage and monitor performance.

• Detect data quality concerns and assist in addressing discrepancies across source systems.

• Support lifecycle and engagement analytics to enhance retention, lifetime value (LTV), and user journey optimizations.

• Work alongside Finance to assess and predict the financial implications of product and business decisions.

• Address ad hoc analytical requests with precision, efficiency, and relevant business context.

• Suggest innovative methods to improve Thrive Market’s analytical tools and processes.

• Analyze customer journey interactions and evaluate the effectiveness of email, SMS, and app engagement campaigns.

• Develop dashboards and models to track churn, reactivation, and engagement metrics.

• Provide insights that inform personalization strategies and customer relationship management (CRM) segmentation to improve customer lifetime value.

⛳️ Requirements

• Over 7 years of experience in data analytics, demonstrating a strong history of driving business impact.

• An MBA focusing on analytics, strategy, or a related quantitative discipline.

• Capability to convert business inquiries into analytical frameworks and deliver actionable, prescriptive insights to stakeholders.

• Proficiency in SQL and data visualization tools (e.g., Domo, Looker, Tableau), emphasizing self-serve dashboard governance.

• Advanced SQL expertise coupled with experience in cloud data warehouses (e.g., Snowflake, BigQuery).

• Familiarity with DBT and Python for data manipulation, transformation, and processing.

• Strong grounding in statistics and multivariate regression analysis.

• Expertise in developing and interpreting member segmentation models to enhance personalized lifecycle campaigns.

• Proven experience in designing, executing, and analyzing complex A/B and multivariate tests across various channels (email, SMS, push, onsite).

• Strong capability to link CRM metrics (e.g., retention, LTV, churn, reactivation, return on ad spend) to overall business impact.

• Proficient in clearly conveying insights to non-technical audiences and influencing decision-making.

• Experience working with CRM, product, and data engineering teams to shape experimentation design, campaign strategy, and measurement frameworks.

• In-depth knowledge of data quality, attribution, and causal inference techniques pertinent to CRM performance measurement.

• Inquisitive, collaborative, and highly self-driven, with a strong preference for action and a business-oriented mindset.

• Experience in eCommerce or subscription-based businesses is a significant advantage.

🏝️ Benefits

• Comprehensive health benefits including medical, dental, vision, life, and disability coverage.

• Competitive salary plus equity options.

• 401k retirement plan.

• 9 observed holidays throughout the year.

• Flexible paid time off policy.

• Subsidized ClassPass membership granting access to fitness classes and wellness and beauty experiences.

• Opportunity to work in our stunning office located in Playa Vista.

• Free Thrive Market membership with exclusive employee discounts.

• Coverage for life coaching and therapy sessions through our holistic mental health and well-being platform.

• Stock options available.

• Health and wellness benefits to support your well-being.