Senior Data Analyst

This is a fully remote position, open to applicants in Ukraine.

📋 Description

• Create and enhance comprehensive user funnels, including landing pages, onboarding processes, activation flows, paywalls, CRM strategies, and retention loops.

• Examine user behavior to identify obstacles and implement A/B testing to boost conversion rates.

• Craft positioning and benefit-oriented messaging for new features and updates.

• Maintain consistent messaging across advertisements, landing pages, product interfaces, and CRM communications.

• Spearhead go-to-market strategies for feature launches and product introductions.

• Prepare comprehensive briefs and collaborate intimately with product, marketing, design, analytics, and creative teams.

• Conduct user research through interviews, surveys, and JTBD (Jobs To Be Done) analysis.

• Monitor market and competitor trends within web and mobile applications, AI, and EdTech sectors.

• Manage lifecycle flows including onboarding, activation, reactivation, upselling, and reducing churn.

• Track essential funnel metrics and generate performance reports.

• Develop briefs for creative assets such as landing pages, paywalls, product videos, and advertisement creatives.

• Simplify complex product features into engaging visuals and compelling copy.

⛳️ Requirements

• Minimum of 2 years of experience as a Data Analyst, Data Engineer, or in a comparable role within web marketing or product analytics.

• Strong proficiency in SQL and experience handling large datasets.

• In-depth understanding of critical marketing metrics, including CAC, LTV, ROAS, and payback period.

• Experience in cohort analysis, LTV modeling, and revenue forecasting.

• Familiarity with tools like Tableau, PowerBI, or Metabase to design dashboards and visualize data.

• Knowledge of marketing analytics and attribution is a plus.

• Experience with subscription-based business models.

• Development of predictive models to assess marketing investments.

• Capability to take initiative and deliver comprehensive solutions.

🏝️ Benefits

• Option for remote work.

• Competitive salary package.

• Flexible working hours, allowing start times between 9:00–11:00 CET.

• Provision of all necessary equipment.

• Paid vacation and sick leave.

• Educational support including reimbursement for certifications, courses, and training.

• Participation in company events and internal knowledge-sharing initiatives.

• Commitment to transparent communication and a culture of open feedback.