Senior Customer Advocacy Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Take charge of Skillsoft’s global customer advocacy program, encompassing customer references, peer reviews, and awards.

• Develop and oversee a scalable customer reference program, which includes intake, advocate matching, approval workflows, tracking, governance, and safeguards to protect customer relationships while preventing advocate fatigue.

• Discover, cultivate, and elevate customer stories that enhance Skillsoft’s corporate narrative, showcase product value, highlight market differentiation, and demonstrate measurable business outcomes.

• Forge robust relationships with senior customer stakeholders and create avenues for them to share their experiences through case studies, testimonials, videos, peer engagement, events, media appearances, and speaking engagements.

• Collaborate with Sales and Customer Success to provide impactful customer proof that supports strategic deals, accelerates pipelines, strengthens competitive positioning, and deepens customer connections.

• Work in partnership with Product Marketing, Corporate Marketing, Field Marketing, Events, and Analyst Relations to activate customer stories across campaigns, websites, social media, analyst briefings, events, and field programs.

• Implement scalable systems, tools, and reporting mechanisms to maintain approved customer proof points, track advocacy activities, measure business impact, manage participation, and enhance program engagement.

• Ensure that customers derive significant value from advocacy opportunities, positioning them as thought leaders while reinforcing their partnership with Skillsoft.

⛳️ Requirements

• A minimum of 12 years of experience in customer marketing, advocacy, or reference programs within B2B SaaS or enterprise technology, along with a Bachelor’s degree or equivalent experience.

• Proven ability to build trust and foster relationships with executive-level customers and internal stakeholders.

• Strong storytelling capabilities with the ability to transform outcomes into engaging narratives that resonate with decision-makers.

• Be a program-oriented marketer who can balance immediate sales demands with long-term brand storytelling.

• A collaborative partner who thrives at the intersection of Sales, Customer Success, and Marketing.

• Ability to stay organized, resourceful, and manage multiple initiatives simultaneously.

• Motivated by developing two-way advocacy programs that make customers feel valued and connected.

🏝️ Benefits

• Medical

• Dental

• Vision

• Paid time off