Senior CRO Strategist

This is a fully remote position, open to applicants in Brazil.

📋 Description

• Take ownership of the CRO strategy and experimentation roadmap for a variety of client accounts.

• Detect conversion bottlenecks and optimization possibilities through both quantitative and qualitative research.

• Formulate testing hypotheses based on paid media performance, traffic intent, user behavior, and funnel analysis.

• Organize, initiate, oversee, and evaluate A/B and multivariate tests across landing pages and sales funnels.

• Collaborate with Paid Media teams to ensure that landing page strategies are in sync with ad messaging, audience intent, and campaign objectives.

• Work closely with both Paid Media and Development teams to implement experiments effectively and accurately.

• Evaluate test performance and convert insights into actionable recommendations and future testing prospects.

• Oversee testing prioritization across accounts based on impact, opportunity size, and business objectives.

• Keep organized records of experimentation documentation, reporting, and testing insights.

• Contribute to the development of CRO processes, frameworks, and operational enhancements as the department expands.

• Spot opportunities to enhance CRO workflows, experimentation methods, and operational efficiency through AI and automation.

• Utilize AI tools to expedite research, hypothesis development, analysis, documentation, and experimentation workflows.

⛳️ Requirements

• Over 4 years of experience in CRO or landing page optimization.

• Previous experience in an agency setting is preferred.

• Extensive experience in developing and managing A/B and multivariate testing programs.

• Experience in optimizing landing pages for Paid Social and Paid Search traffic.

• Strong grasp of conversion psychology, user behavior, and direct response marketing principles.

• Familiarity with platforms such as Unbounce, VWO, Convert, GA4, Hotjar, or similar tools.

• Comfortable using no-code landing page builders and collaborating on technical implementations.

• Strong analytical and problem-solving abilities with a knack for transforming data into strategic actions.

• Experience with AI tools and automation workflows aimed at enhancing experimentation, research, or operational efficiency.

• Excellent communication and organizational skills.

• Ability to manage multiple accounts, priorities, and experimentation roadmaps concurrently.

• A proactive, collaborative, and solution-oriented mindset.

🏝️ Benefits

• Competitive compensation package.

• A fully remote work environment, with an office in Vaughan, ON for in-person collaboration.

• Three weeks of paid vacation.

• Group Benefits: Health, Dental, and more!

• Company-provided MacBook computer.

• Home Office Budget to help you get started.

• Work Abroad Policy: Need a change of scenery? Our work abroad policy makes this possible!