CRO Funnel Strategist

This is a fully remote position, open to applicants in California.

📋 Description

• Evaluate full-funnel performance utilizing essential metrics (CTR, bounce rate, drop-off points, CVR, AOV, LTV)

• Manage the roadmap for A/B and multivariate testing — including headlines, offers, layouts, form fields, and CTAs

• Convert test findings into actionable insights and rapidly iterate based on performance analytics

• Collaborate with copywriters and designers to experiment with new hooks, page structures, and creative formats

• Construct and enhance landing pages from scratch using platforms such as Unbounce, ClickFunnels, and WordPress

• Ensure mobile-first design principles, quick load times, and a smooth user experience across all devices

• Implement persuasive design techniques and usability best practices to boost conversions

• Oversee the complete execution of conversion experiments: from hypothesis and wireframe to launch and post-test evaluation

• Coordinate resources across functions (design, copy, development) to ensure timely and within-scope test delivery

• Create, refine, and test offers that resonate with customer intent and address pain points

• Design and document comprehensive funnel flows for new campaigns, upsells, and lead-generation initiatives

⛳️ Requirements

• 5-7 years of experience in a marketing role with a demonstrated success in either an in-house or agency setting

• Proven track record of enhancing conversion rates for digital offers, e-commerce, lead generation, or informational products

• Extensive understanding of buyer psychology, direct response copywriting, and user behavior analysis

• Practical experience with Landing Page Builders: Unbounce, ClickFunnels, Instapage, WordPress

• Familiarity with Automation Tools: Zapier, Make, GoHighLevel

• Experience with CRM & ESPs: Hubspot, Salesforce, Active Campaign, GoHighLevel, and Klaviyo

• Proficient in Analytics Tools: GA4, Hotjar, Looker Studio, Excel/Sheets

• Capable of effectively communicating test outcomes and performance trends to non-technical stakeholders and clients

• Comfortable in a fast-paced, test-and-learn marketing atmosphere

• A keen eye for design, user experience, and persuasive visual hierarchy is highly advantageous.

🏝️ Benefits

• Comprehensive Medical, Dental, and Vision insurance plans with a substantial employer contribution towards monthly premiums

• Flexible 401(k) plan with employer matching after 90 days

• Company-sponsored Life Insurance Policy

• Flexible Paid Time Off (PTO)

• Company-provided MacBook