CRO Specialist, Latin America

This is a fully remote position, open to applicants in Latin America.

📋 Description

• Take charge of the complete process for optimizing landing pages, from initial drafts to measurable enhancements in conversion rates.

• Create, launch, manage, and refine landing pages for both AxisKey and potentially Axis Reach clients.

• Oversee landing page domains, subdomains, DNS settings, SSL certifications, redirects, and website launches.

• Set up and sustain integrations between landing pages, CRM systems, analytical tools, and marketing automation platforms.

• Design, implement, and assess A/B and multivariate tests focusing on page designs, messaging, offers, forms, and calls-to-action.

• Utilize analytics, heatmaps, session recordings, and funnel data to pinpoint optimization opportunities and prioritize enhancements.

• Manage the reporting schedule for conversion metrics, experiment outcomes, and testing strategies.

• Employ AI tools and advanced language models (such as ChatGPT, Claude, Gemini, or Cursor) to expedite copywriting, research, experimentation, analysis, and workflow efficiency.

• Suggest enhancements to landing page architecture, user experience, messaging, and conversion strategies—not merely executing pre-established requirements.

• Consistently discover new optimization prospects and proactively initiate projects that boost conversion rates.

• Work collaboratively with Marketing, Design, and Development teams to swiftly launch, evaluate, and refine experiments.

⛳️ Requirements

• A minimum of 3 years in Conversion Rate Optimization (CRO), Growth Marketing, or Landing Page Optimization.

• Proven experience in building, publishing, managing, and optimizing landing pages using platforms like Webflow, Unbounce, WordPress, or similar.

• Extensive experience with CRO and analytical tools such as Google Analytics 4 (GA4), Hotjar, Microsoft Clarity, VWO, Optimizely, and comparable platforms.

• Background in planning, executing, and analyzing A/B and multivariate experiments.

• Experience in configuring integrations for landing pages with CRM, analytical, and marketing automation systems.

• Solid understanding of conversion funnels, user behaviors, and web analytics.

• Proficient in utilizing AI tools such as ChatGPT, Claude, Gemini, Cursor, or similar large language models to enhance productivity, research, experimentation, and content generation.

• Strong skills in prompt engineering and the ability to effectively use AI for problem-solving and optimizing workflows.

• Excellent instincts for UX and copywriting, with the capacity to recommend enhancements rather than simply executing tasks.

• Highly adaptable, inquisitive, and comfortable acquiring new software, AI tools, and emerging technologies.

• Outstanding analytical, problem-solving, and communication skills.

• A proactive attitude with a strong sense of ownership and accountability.

🏝️ Benefits

• Wellness days

• Wellness Growth Over Time

• Referral Bonus Program

• Paid U.S. Holidays

• Remote First Flexibility

• Competitive base monthly salary

• Career growth opportunities