Senior CRO & Direct Response Strategist

This is a fully remote position, open to applicants in United States.

📋 Description

• Strategy: Formulate innovative approaches and marketing strategies for each project while prioritizing testing roadmaps.

• Lead the team: Provide briefings to our copy, design, video, and tech teams, offer feedback, and approve final deliverables.

• Copywriting: When necessary, create copy yourself—mainly in German and English—leveraging AI as a strategic asset.

• Testing system: Evaluate successful ads and funnels, document insights, and continually enhance the creative testing methodology.

• Founders sparring: Serve as a strategic advisor to the founders by preparing and facilitating strategic decision-making.

⛳️ Requirements

• Demonstrated success in direct-response marketing (funnels, advertorials, VSLs, ads) with quantifiable outcomes.

• Comprehensive understanding of full-funnel marketing: from advertisements to landing pages and email communications.

• Excellent writing abilities in both German and English.

• AI-first approach: Utilize AI on a daily basis for research, generating variants, and drafting content.

🏝️ Benefits

• Organize your day according to your preferences.

• Enjoy the flexibility to work from any location.

• Experience daily challenges that stimulate growth.

• Engage with a diverse array of eCommerce projects, ranging from health and beauty to fitness and fashion.

• Tackle a variety of tasks every day.