Conversion Rate Optimization Manager

This is a fully remote position, open to applicants in New York.

📋 Description

• Take ownership of and enhance the ecommerce conversion optimization strategy and roadmap for Bask & Lather Co.

• Prioritize conversion rate optimization initiatives informed by customer insights, analytics, and revenue implications.

• Develop and uphold a structured experimentation program while establishing best practices for continuous optimization.

• Design, implement, and evaluate A/B and multivariate tests throughout the ecommerce experience.

• Identify and resolve friction points in the customer journey, focusing on mobile usability, navigation, site speed, checkout processes, product pages, trust signals, and overall purchase confidence.

• Analyze customer behaviors, identify conversion obstacles, drop-off points, navigation challenges, cart abandonment issues, mobile UX enhancements, and potential revenue opportunities.

• Optimize product merchandising, collections, recommendations, search functionalities, filters, bundles, cross-sells, upsells, promotional messaging, badges, and social proof elements.

• Manage landing-page optimization for paid media, influencer campaigns, product launches, promotions, seasonal events, and retail initiatives.

• Collaborate with ecommerce, growth, marketing, creative, development, lifecycle marketing, customer experience, and operations teams.

• Create executive dashboards and deliver weekly performance reports on conversion trends, revenue per visitor, test outcomes, experiment revenue, customer insights, learnings, and upcoming priorities.

⛳️ Requirements

• Minimum of 4 years of experience in Conversion Rate Optimization within a high-growth direct-to-consumer ecommerce brand.

• Extensive experience with Shopify Plus.

• Solid understanding of ecommerce analytics.

• Proven experience in planning and executing A/B testing programs.

• Familiarity with GA4, Shopify Analytics, and customer behavior analysis tools.

• Strong grasp of UX principles and consumer psychology.

• Demonstrated ability to enhance conversion rates and revenue through experimentation.

• Excellent analytical and problem-solving capabilities.

• Strong project management skills and ability to prioritize tasks effectively.

• Outstanding written and verbal communication skills.

• Preferred experience with tools such as Triple Whale, Microsoft Clarity, Intelligems, Shoplift, VWO, Optimizely, Convert, Dynamic Yield, Rebuy, Klaviyo, Postscript, along with fundamentals in HTML/CSS and SQL or advanced analytics.

🏝️ Benefits

• Competitive salary and performance-based incentives.

• Comprehensive health benefits including medical, dental, and vision.

• Flexible work arrangements and remote work options.

• Professional development opportunities and continuous learning support.

• Employee discounts on products and services.