Senior CRM Manager

This is a fully remote position, open to applicants in United Kingdom.

📋 Description

• Take ownership of, develop, and execute comprehensive lifecycle strategies for one or two verticals.

• Provide campaign recommendations across lifecycle channels to enhance lifetime value, upsell current customers, and cross-sell products and services.

• Validate and prioritize campaign ideas prior to investment.

• Oversee, mentor, and develop one CRM Executive.

• Exemplify best-in-class lifecycle marketing and raise the standards of the broader CRM team.

• Communicate plans, progress, and results to business stakeholders effectively.

• Establish creative direction for acquisition and retention communications.

• Create innovation and testing roadmaps, transforming ideas into experiments.

• Shape and brief campaign concepts alongside internal teams.

• Guide campaign visuals while maintaining creative and brand standards with the Design team.

• Identify trends, emerging channels, and competitor movements for testing purposes.

• Utilize AI tools for ideation, personalization, and campaign production, while continuously adapting and iterating.

• Develop project timelines and ensure campaigns are delivered by agreed deadlines.

• Construct customer journeys, audience segments, and messaging templates using Braze.

• Collaborate with Product and Engineering teams on data schema requirements.

• Meet vertical-specific revenue and performance targets.

• Optimize campaigns based on KPIs and benchmark expectations.

• Generate campaign reports using the customer engagement platform and Tableau.

• Regularly share insights and performance trends from campaigns.

⛳️ Requirements

• Over 5 years of lifecycle/CRM experience, preferably acquired in a D2C or comparison business.

• A strong creative background with a history of designing successful campaigns.

• Ability to think strategically.

• Experience in cross-department collaboration and building relationships with key stakeholders.

• Proven experience in managing, mentoring, or uplifting junior team members.

• Self-motivated individual with outstanding communication and stakeholder management abilities.

• A history of delivering projects within committed timelines.

• Nice to have: experience with Braze or a similar platform.

• Nice to have: experience working across various verticals or product categories.

• Commitment to the responsible use of customer data, ensuring security, privacy, and relevance.

🏝️ Benefits

• Competitive salary and performance-based bonuses.

• Comprehensive health benefits, including medical, dental, and vision coverage.

• Opportunities for professional development and career advancement.

• Flexible working hours and the possibility of remote work.

• A dynamic and inclusive work environment.