Senior CRM & Lifecycle Marketing Manager – B2C Growth & Monetisation

This is a fully remote position, open to applicants in Ireland.

📋 Description

• Assume comprehensive responsibility for CRM performance, emphasizing first-purchase conversion, token revenue, repeat purchase frequency, and customer lifetime value.

• Create and implement CRM initiatives aimed at enhancing customer acquisition monetization and recurring revenue.

• Enhance the conversion rate from registered users to first-time paying customers.

• Promote repeat purchases, customer engagement, and revenue growth through targeted lifecycle marketing strategies.

• Position CRM as a key contributor to overall business revenue.

• Define commercial priorities and convert them into actionable CRM strategies and campaigns.

• Design, develop, and refine customer segments, behavioral triggers, campaigns, and automated lifecycle journeys.

• Oversee CRM initiatives related to onboarding, first-purchase conversion, retention, churn prevention, and reactivation.

• Craft personalized customer journeys based on user behavior, purchasing history, and engagement patterns.

• Optimize customer communication strategies to enhance conversion, repeat monetization, and long-term engagement.

• Identify opportunities to boost purchase frequency and minimize customer churn.

• Design and implement CRM experiments to uncover high-impact revenue and conversion opportunities.

• Analyze customer behavior, purchasing patterns, engagement data, and revenue performance.

• Assess campaign effectiveness using attribution, incrementality, and before-and-after performance analysis.

• Evaluate CRM initiatives against conversion, retention, revenue, and LTV metrics.

• Convert analytical insights into practical enhancements and scalable lifecycle strategies.

• Establish measurable success criteria for CRM campaigns and experiments.

• Identify successful initiatives and expand them across relevant customer segments.

• Collaborate closely with the Co-founder & CMO and cross-functional product, data, marketing, and technical teams.

• Independently recognize challenges, devise solutions, and drive execution within a fast-paced environment.

• Contribute to the establishment and continuous improvement of the company's CRM function.

• Take responsibility for commercial outcomes and effectively communicate individual contributions and results.

• Utilize AI-powered tools where applicable for customer analysis, segmentation, personalization, experimentation, and content development.

• Lead, support, or mentor CRM specialists as needed.

⛳️ Requirements

• Proven professional experience in CRM, lifecycle marketing, retention marketing, or customer monetization, with a strong commercial orientation.

• Demonstrated success in personally driving significant measurable revenue or conversion improvements through CRM.

• Ability to provide clear examples of CRM initiatives, detailing initial performance benchmarks, actions taken, individual ownership, timeframe, and final measurable results.

• Strong hands-on experience in B2C CRM and lifecycle marketing within a high-volume consumer business.

• Familiarity with consumer monetization models that include subscriptions, repeat purchases, deposits, tokens, credits, virtual currency, or other recurring transactions.

• Proven ownership of both first-purchase conversion and repeat customer monetization.

• Practical experience in designing and executing customer segments, behavioral triggers, campaigns, and automated lifecycle journeys.

• Strong understanding of customer acquisition monetization, conversion rates, repeat purchase frequency, retention, churn, and LTV.

• Experience in measuring CRM performance through attribution, incrementality, and commercial impact analysis.

• Strong analytical skills with the ability to convert customer data into actionable revenue growth initiatives.

• Proven experience in developing and executing CRM experiments and optimization strategies.

• Ability to distinctly identify personal contributions and measurable results from broader team achievements.

• Strong commercial judgment and a results-oriented mindset.

• Capability to independently identify opportunities, prioritize initiatives, and execute without a fully established playbook.

• Excellent cross-functional collaboration, stakeholder management, and communication skills.

• Comfortable working in a fast-paced, high-growth international environment.

• Advanced English proficiency (C1-C2).

• Willingness to work under a B2B contractor agreement.

• Preferred: Prior experience in iGaming, free-to-play gaming, or other high-frequency repeat-purchase consumer businesses.

• Preferred: Experience in optimizing monetization journeys involving virtual currencies, tokens, credits, or repeat deposits.

• Preferred: Previous responsibility for leading, mentoring, or coaching CRM specialists.

• Preferred: Experience utilizing AI tools for CRM analytics, segmentation, personalization, experimentation, or content generation.

• Preferred: Experience building or scaling CRM functions within rapidly growing consumer technology companies.

🏝️ Benefits

• Competitive senior-level compensation package.

• Additional performance-based bonus opportunities.

• Fully remote working arrangement from Europe.

• B2B contractor engagement preferred.

• Direct reporting line to the Co-founder & CMO.

• Significant autonomy and ownership over CRM strategy, revenue growth, and lifecycle performance.

• Opportunity to develop CRM into a major commercial growth channel.

• Exposure to a high-volume international consumer AI platform.

• Opportunity to lead high-impact initiatives across conversion, monetization, retention, and customer lifetime value.

• International working environment within a rapidly growing technology business.

• Opportunity to shape and enhance the company's CRM function.

• Professional development opportunities within an innovative AI-focused organization.