AI CRM & Retention Automation Lead

This is a fully remote position, open to applicants in Ukraine.

📋 Description

• Take ownership of the design, construction, and scaling of a production-level AI-driven CRM system aimed at enhancing player retention.

• Conduct an audit of the existing CRM framework, including Customer.io usage, data flows, segmentation, churn models, and integrations.

• Provide a target architecture.

• Initiate an MVP flow utilizing player data and churn predictions through AI analysis, offer recommendations, Customer.io campaigns, and human approvals.

• Automate processes for segmentation, timing, offer selection, campaign creation, and essential analytics.

• Implement an AI optimization loop in production, deriving insights from campaign results, facilitating analysis, learning, and generating new recommendations.

• Lay the groundwork for VIP/PAM AI initiatives.

• Transition CRM operations from manual campaign construction to AI-assisted personalization.

• Empower the CRM Manager to evaluate recommendations, approve campaigns, and manage GEO outcomes.

• Report directly to the Chief Revenue Officer (CRO).

⛳️ Requirements

• Demonstrated experience in building or managing production automation systems that connect data, models, and marketing tools.

• Practical experience with at least one major CRM/marketing automation platform; experience with Customer.io is highly preferred, along with relevant experience in Optimove, Braze, or Iterable.

• Hands-on experience with customer data platforms and data warehouses such as BigQuery or Snowflake, as well as orchestration tools like dbt, Airflow, n8n, Make, or similar.

• Capability to design and implement AI-driven processes, including churn, LTV, and next-best-action models, recommendation logic, LangChain/LangGraph, or direct LLM APIs such as Claude and OpenAI.

• Strong systems thinking with the ability to articulate and construct architecture, data flows, agents, integrations, approval layers, and analytics loops.

• A background in iGaming, fintech, e-commerce, subscription, or marketplace sectors with high-volume customer data is a plus.

• Senior/Lead level accountability for architecture, roadmap, implementation, integrations, AI agents, automation, analytics, documentation, and scaling.

• Successful completion of a technical assignment focused on designing an AI-driven CRM system for 1 million players.

🏝️ Benefits

• Work remotely from anywhere in the world.

• Enjoy flexible working hours.

• Participate in a corporate English speaking club with regular practice and expert guidance.

• Be part of a friendly corporate culture that emphasizes connection and innovation.

• Explore career advancement opportunities within a rapidly growing marketing company.