Senior CRM & Lifecycle Marketing Manager – B2C Growth, Monetisation

This is a fully remote position, open to applicants in Germany.

📋 Description

• Take full responsibility for the performance of CRM, with a focus on first-purchase conversion, token revenue, repeat purchase frequency, and customer lifetime value.

• Develop and implement CRM initiatives aimed at enhancing customer acquisition monetization and recurring revenue.

• Enhance the conversion rate from registered users to first-time paying customers.

• Drive repeat purchases, customer engagement, and revenue growth through targeted lifecycle marketing strategies.

• Position CRM as a key contributor to overall business revenue.

• Define commercial priorities and translate them into actionable CRM strategies and campaigns.

• Design, construct, and optimize customer segments, behavioral triggers, campaigns, and automated lifecycle journeys.

• Oversee CRM initiatives encompassing onboarding, first-purchase conversion, retention, churn prevention, and reactivation.

• Create personalized customer journeys based on user behavior, purchase history, and engagement patterns.

• Optimize communications to enhance conversion rates, repeat monetization, and long-term engagement.

• Identify opportunities to boost purchase frequency and minimize churn.

• Design and execute CRM experiments to uncover revenue and conversion opportunities.

• Analyze customer behavior, purchasing patterns, engagement data, and revenue performance.

• Assess campaign effectiveness through attribution, incrementality, and before-and-after performance analysis.

• Evaluate initiatives against metrics such as conversion, retention, revenue, and LTV.

• Translate analytical insights into scalable lifecycle strategies.

• Establish measurable success criteria for CRM campaigns and experiments.

• Identify successful initiatives and expand them across relevant customer segments.

• Collaborate with the Co-founder & CMO and cross-functional teams in product, data, marketing, and technology.

• Independently identify challenges, devise solutions, and drive execution in a fast-paced environment.

• Contribute to the development and enhancement of the company’s CRM function.

• Assume responsibility for commercial outcomes and effectively communicate individual contributions and results.

• Utilize AI-powered tools for customer analysis, segmentation, personalization, experimentation, and content creation.

• Lead, assist, or mentor CRM specialists as needed.

⛳️ Requirements

• Proven professional experience in CRM, lifecycle marketing, retention marketing, or customer monetization, with a strong commercial focus.

• A demonstrated history of driving significant measurable revenue or conversion improvements through CRM initiatives.

• Ability to present clear examples of CRM projects, including initial performance metrics, actions taken, individual responsibility, timeframe, and final measurable outcomes.

• Strong hands-on experience in B2C CRM and lifecycle marketing within a high-volume consumer business.

• Experience with consumer monetization models that include subscriptions, repeat purchases, deposits, tokens, credits, virtual currency, or similar recurring transactions.

• Proven track record in managing both first-purchase conversion and repeat customer monetization.

• Practical experience in designing and implementing customer segments, behavioral triggers, campaigns, and automated lifecycle journeys.

• Strong understanding of customer acquisition monetization, conversion rates, repeat purchase frequency, retention, churn, and LTV.

• Experience in measuring CRM performance through attribution, incrementality, and commercial impact analysis.

• Strong analytical skills and the ability to convert customer data into actionable revenue growth initiatives.

• Proven experience in developing and executing CRM experiments and optimization strategies.

• Ability to clearly distinguish personal contributions and measurable results from team achievements.

• Strong commercial judgment and a results-driven mindset.

• Ability to independently identify opportunities, prioritize initiatives, and execute without a fully established playbook.

• Excellent skills in cross-functional collaboration, stakeholder management, and communication.

• Comfortable working in a fast-paced, high-growth international environment.

• Advanced proficiency in English (C1-C2).

• Willingness to operate under a B2B contractor agreement.

• Preferred: Previous experience in iGaming, free-to-play gaming, or other high-frequency repeat-purchase consumer businesses.

• Preferred: Experience in optimizing monetization journeys involving virtual currencies, tokens, credits, or repeat deposits.

• Preferred: Previous responsibility for leading, mentoring, or coaching CRM specialists.

• Preferred: Experience utilizing AI tools for CRM analytics, segmentation, personalization, experimentation, or content generation.

• Preferred: Experience in building or scaling CRM functions within rapidly growing consumer technology companies.

🏝️ Benefits

• Competitive senior-level compensation package.

• Additional performance-based bonus opportunities.

• Fully remote work arrangement from Europe.

• Preference for B2B contractor engagement.

• Direct reporting line to the Co-founder & CMO.

• Significant autonomy and ownership over CRM strategy, revenue growth, and lifecycle performance.

• Opportunity to develop CRM into a key commercial growth channel.

• Exposure to a high-volume international consumer AI platform.

• Opportunity to lead impactful initiatives across conversion, monetization, retention, and customer lifetime value.

• International working environment within a rapidly growing technology business.

• Opportunity to shape and enhance the company's CRM function.

• Professional development opportunities within an innovative AI-focused organization.