Senior CRM, GTM Systems Administrator

This is a fully remote position, open to applicants in Illinois.

📋 Description

• Act as the senior owner and subject-matter authority for HubSpot CRM and the complete GTM tech stack, encompassing Fathom, Outreach, and LinkedIn Sales Navigator.

• Take responsibility for the seamless integration of all GTM systems, ensuring accurate, reliable data flows and two-way synchronization between HubSpot, Fathom, Outreach, LinkedIn Sales Navigator, and other platforms within the stack.

• Manage and configure HubSpot CRM, collaborating closely with Sales, Marketing, Customer Success, and Operations teams to adapt to changing business requirements.

• Ensure the integrity and health of CRM data by maintaining high data quality through regular audits, deduplication, monitoring, and the establishment of governance processes and standards across the stack.

• Oversee and maintain CRM objects, pipelines, properties, workflows, lists, sequences, reports, dashboards, and user permissions.

• Administer the GTM tools comprehensively—overseeing user management, licenses, configurations, sequences, and cadences in Outreach, call/meeting intelligence in Fathom, and prospecting workflows in LinkedIn Sales Navigator.

• Assess, recommend, onboard, and optimize tools as the GTM stack progresses, collaborating with leadership on build-vs-buy and vendor selection decisions.

• Collaborate with cross-functional stakeholders to comprehend requirements and translate them into scalable, well-documented solutions across the stack.

• Design, construct, and enhance workflows and automation that facilitate improved lead flow, follow-ups, hand-offs, and overall operational efficiency across systems.

• Create and maintain reports and dashboards that provide leadership and front-line teams with accurate, actionable insights into the funnel and revenue.

• Investigate and resolve issues concerning properties, automation, reporting, and integrations across the stack; take ownership of root-cause analysis and escalate to vendors or engineering as necessary.

• Manage incoming system requests through a ticketing system, adhering to defined SLAs for response and resolution.

• Develop and uphold internal documentation, standards, and best practices for CRM and GTM tool utilization.

• Facilitate and support end-users through training, office hours, and ongoing system enhancements; serve as a mentor and escalation point for the broader team regarding GTM systems.

• Leverage AI and automation tools to enhance data hygiene, documentation, and enablement, converting repetitive tasks into structured guides, templates, and workflows.

• Perform additional duties as assigned.

⛳️ Requirements

• Bachelor’s degree in a technical field, information systems, marketing, business, or an equivalent combination of education and practical experience.

• Over 5 years of hands-on experience managing a CRM platform (HubSpot preferred; Salesforce or similar acceptable), including senior or lead-level ownership.

• Proven experience in owning and administering a comprehensive GTM/sales tech stack—tools such as Outreach (or similar sales engagement platforms), conversation intelligence (Fathom, Gong, or similar), and LinkedIn Sales Navigator.

• Demonstrated expertise in architecting and maintaining integrations, data flows, and two-way synchronization across various systems.

• Advanced skills in designing workflows, automation, and reports to support business processes, preferably within HubSpot.

• Proven track record of ensuring data hygiene and establishing scalable, well-governed processes across systems.

• Strong knowledge of CRM data models, automation, reporting concepts, and API-based integrations.

• Excellent analytical and problem-solving abilities with a keen attention to detail and a history of end-to-end system ownership with minimal oversight.

• Strong communication skills; capable of translating technical concepts for non-technical users and influencing stakeholders at all levels.

• Ability to work independently in a fast-paced environment, managing multiple priorities and collaborating with various teams.

• Enthusiasm for learning new skills, pursuing professional growth, and embracing new challenges.

• Willingness and ability to travel within the U.S. (including air travel) up to 2 times per year for in-person team and all-company meetings.

🏝️ Benefits

• Competitive compensation plan

• Opportunity for stock options

• Health benefits

• Self Care PTO Plan

• Flexible schedule

• Work-from-home flexibility

• Fast-growing tech company with significant opportunities

• Great team and culture

• Rewarding work that addresses an important problem

• Annual investment in your professional development