Senior CRM Data Analyst / Customer Intelligence Analyst, Part-time

This is a fully remote position, open to applicants in Poland.

📋 Description

• Take ownership of customer data insights, data quality oversight, and CRM performance evaluations across the EMEA region.

• Validate and oversee the quality of customer data, identity resolution, attributes, audiences, and profile unification within Salesforce Data Cloud.

• Examine discrepancies in customer counts, audience composition, campaign targeting, and reporting outputs.

• Identify data inaccuracies, system deficiencies, and process inefficiencies that impact business performance.

• Collaborate with Global Engineering, Data, and Product teams to implement corrective measures.

• Suggest enhancements to customer data accuracy, accessibility, and usability.

• Analyze customer behavior, lifecycle performance, engagement, retention, and purchasing patterns.

• Develop analyses related to audience segmentation, affinity, and customer value for CRM strategy.

• Support customer personalization initiatives with actionable insights and recommendations.

• Assess CRM campaigns and customer journeys.

• Analyze website and digital customer behaviors utilizing Adobe Analytics.

• Identify opportunities to enhance conversion rates, engagement, and overall customer experience.

• Collaborate with E-commerce and Product teams to evaluate customer journey performance and identify friction points.

• Connect on-site behavior with CRM engagement and revenue outcomes.

• Create and maintain Tableau dashboards for CRM, Marketing, Product, and E-commerce stakeholders.

• Develop automated reporting solutions and ensure consistency across all reporting platforms.

• Present insights using clear visualizations tailored to various audiences.

• Partner with CRM, E-commerce, Product, Digital, Data Engineering, and Commercial teams.

• Translate technical findings into business-friendly recommendations and promote stakeholder alignment.

• Influence decision-making through data-driven storytelling and effective communication.

⛳️ Requirements

• Extensive hands-on experience with Salesforce Data Cloud (D360), including customer data models, identity resolution, segmentation, and audience creation.

• Proven track record of troubleshooting and investigating data quality issues at scale.

• Strong experience with Salesforce Marketing Cloud (SFMC).

• Advanced proficiency in Adobe Analytics.

• Advanced proficiency in Tableau, focusing on dashboard creation and data visualization best practices.

• Strong SQL skills with experience in handling large-scale customer datasets.

• Experience with data warehouses such as Snowflake.

• Exceptional stakeholder management abilities, effectively communicating with both technical and non-technical audiences.

• Capacity to challenge assumptions, highlight data quality issues, and influence business decisions using data-backed recommendations.

• Legal authorization to work in the country where the position is based.

• Required English proficiency level (applicants must indicate their level on the application form).

🏝️ Benefits

• Equal opportunity employer.

• Commitment to continuous learning and innovation.

• Fostering an inclusive environment.

• Adherence to ethical AI standards.

• Collaboration across continents and cultures.

• Opportunity to engage in real-world AI-driven projects across key industries.