Senior CRM Analyst

This is a fully remote position, open to applicants in Brazil.

📋 Description

• Develop and oversee automated communication workflows across email, SMS, WhatsApp, push notifications, and other channels;

• Create briefs for CRM communications, considering channel performance, the brand calendar, and specified deadlines;

• Emphasize the performance of each channel and the department’s objectives, ensuring effective delivery and ongoing improvement of CRM KPIs;

• Analyze and report on the performance of CRM campaigns, making adjustments based on the calendar and requirements;

• Conduct A/B testing to enhance customer conversion rates;

• Transform data into actionable insights, always prioritizing the customer experience;

• Stay informed about CRM best practices and digital marketing trends, along with the guidelines of major email providers;

• Plan and develop segmentations for CRM communications and daily distributions;

• Collaborate and coordinate with teams to ensure alignment of CRM campaigns with the brand;

• Generate regular reports on CRM performance and customer insights for management;

• Discover new segmentation opportunities and suggest enhancements using dashboards and business tools.

⛳️ Requirements

• Demonstrated CRM experience (over 2 years) and strong familiarity with related tools, such as Dito, Salesforce, HubSpot, CRM Bônus, Omnichat, etc.;

• Bachelor’s degree in Marketing, Business Administration, Communications, Engineering, or related disciplines;

• Analytical, structured, and results-driven profile with critical thinking and attention to detail;

• Excellent interpersonal skills and a collaborative spirit;

• Strong communication abilities;

• Quick learner with the ability to adapt to change;

• Previous CRM experience in Fashion, Retail, and Luxury Brands, along with familiarity with Dito CRM and Dito Agenda, will be regarded as advantageous.

🏝️ Benefits

• Dental plan (after probation);

• Health plan (after probation);

• Complimentary transportation;

• On-site cafeteria/restaurant;

• Performance-based bonus (PPR);

• Employee discounts on brands;

• Childcare assistance;

• Education scholarship program;

• Employee referral program;

• On-site coffee shop;

• Exclusive internal stores for employees;

• Good Card Plus;

• On-site banking service;

• Partnerships with educational institutions, gyms, and food service providers;