Senior Creative Strategist, Performance Marketing

This is a fully remote position, open to applicants in Europe.

📋 Description

• Create and direct large-scale creative projects across all performance marketing platforms (Meta, TikTok, YouTube, mobile ad networks, etc.) with multi-million dollar advertising budgets.

• Generate performance-driven creative concepts grounded in a thorough understanding of Cantina as a product/platform and its consumer applications.

• Establish and manage processes for producing a high volume of iterative advertisements utilizing both traditional and AI-generated production methods.

• Define the creative strategies and vision for AI-generated advertisements.

• Oversee creative performance analytics to monitor effectiveness and refine top-performing concepts and campaigns.

• Set creative parameters within testing plans to optimize creative content.

• Coordinate with external agencies and cross-functional teams to guarantee top-notch creative output across all performance marketing channels.

• Facilitate regular creative brainstorming sessions, reviews, and presentations for internal stakeholders, including leadership.

• Manage the quality control process for both in-house and external creatives: Develop scalable creative review processes and quality standards that ensure excellence at high volumes.

• Keep abreast of and implement emerging technologies, production techniques, and best practices in performance creative and marketing.

⛳️ Requirements

• Over 5 years of experience in creative direction for performance marketing.

• Proven experience in developing creative testing frameworks and production pipelines at scale.

• Strong preference for clear systems and processes.

• Proficient in the use of AI tools, automation, and workflows.

• Data fluency: the ability to construct infrastructure to process campaign performance data and translate insights into creative direction.

• A demonstrated portfolio showcasing high-performing performance creative, particularly in short-form video advertisements.

• In-depth knowledge of the consumer marketing landscape and channels (Meta, TikTok, etc.).

• Experience collaborating effectively with external agencies and cross-functional teams.

• Proven ability to drive measurable impact (e.g., combining creative quality enhancements with quantitative performance improvements).

🏝️ Benefits

• Competitive salary and substantial company equity.

• Medical, dental, and vision insurance – 99.99% of premiums covered by Cantina.

• 42 days of paid time off, including:

• 15 PTO days.

• 10 sick days.

• 15 company holidays.

• 2 floating holidays.

• Generous parental leave and fertility support.

• 401(k) retirement savings plan.

• Lifestyle spending account – $500/month to use as you wish.

• Complimentary lunch and snacks for in-office employees.

• One Medical membership, and more!