Senior Creative Strategist, Performance Advertising

This is a fully remote position, open to applicants in Texas.

📋 Description

• Establish the strategy. Take ownership of the advertising creative strategy across Meta and YouTube (with plans to include TikTok and Pinterest as we grow), from conceptualization to weekly launches.

• Lead the team. Oversee and nurture a small team of in-house creators, video editors, and designers, along with retained freelance talent — briefing, reviewing, and providing direction that elevates the quality of every ad sprint.

• Write for conversion. Craft hooks, scripts, and creative briefs based on consumer psychology and direct-response principles, rather than solely on current trends.

• Conduct thorough research. Investigate customer behaviors, competitor strategies, and category trends (including monitoring competitor ads) to uncover creative angles worth exploring.

• Test continuously. Implement a structured weekly testing routine — monitoring hook rates, CTR, CPA, and ROAS — and leverage the data to determine what to refine, scale, or discontinue.

• Work collaboratively. Collaborate closely with media buying, marketing, and brand teams to ensure every asset aligns with strategy and maintains brand integrity.

• Cultivate talent. Mentor and develop your team's skills while managing multiple campaigns in a fast-paced, high-expectation environment.

⛳️ Requirements

• Over 5 years of experience in performance creative, growth marketing, or advertising creative strategy.

• Extensive experience in creating advertising content for Meta, including: short-form stories, reels, static images, and videos.

• Significant YouTube advertising experience, encompassing various formats such as six-second bumpers, YouTube Shorts, creator-led paid video, testimonial ads, and Demand Gen creative.

• At least 2 years of direct management experience — whether with direct reports, an in-house creative team, or a group of freelance creators and designers — demonstrating real examples of how you have developed and directed the output of that team.

• Strong understanding of consumer psychology and direct-response advertising principles.

• Proficiency with creative performance tools and workflows (e.g., Meta Ads Manager, Ads Library, Foreplay, Motion, North Beam, or similar platforms).

• A portfolio or reel showcasing campaigns you've led or briefed, accompanied by performance context you can discuss.

• Experience in health, wellness, supplements, or CPG is a significant advantage, though a genuine interest in the category is essential.

• Exceptional organizational skills and commitment to follow-through.

🏝️ Benefits

• Health benefits available after 60 days.

• 401(k) benefits with employer matching available after 60 days.

• Paid time off and paid holidays.

• Paid family leave.

• Remote work stipend.

• Education and professional-development stipend.

• Monthly Truvani store credit.