Senior Creative Strategist, Performance Advertising

This is a fully remote position, open to applicants in Florida.

📋 Description

• Develop the overall strategy. Take ownership of the advertising creative strategy for Meta and YouTube (with TikTok and Pinterest to be included as we grow), from initial concept to weekly launch.

• Lead the team. Manage and nurture a small team of in-house creators, video editors, and designers, along with freelance talent — briefing, reviewing, and providing guidance that elevates the quality of every advertising sprint.

• Craft compelling content. Create hooks, scripts, and creative briefs that are rooted in consumer psychology and direct-response principles, rather than just current trends.

• Conduct thorough research. Investigate customers, competitors, and industry trends (including monitoring competitor advertisements) to uncover creative opportunities worth exploring.

• Engage in continuous testing. Implement a structured, weekly testing routine — monitoring hook rates, CTR, CPA, and ROAS — and leverage the data to determine what to iterate, scale, or discontinue.

• Collaborate across functions. Work closely with media buying, marketing, and brand teams to ensure every asset aligns with strategy and maintains brand consistency.

• Cultivate talent. Mentor and enhance your team's skills while managing multiple campaigns in a fast-paced, high-expectation environment.

⛳️ Requirements

• Over 5 years of experience in performance creative, growth marketing, or advertising creative strategy, with a proven record of campaigns that significantly impacted CTR, CVR, CPA, or ROAS.

• Extensive experience in creating advertising content for Meta, including short-form stories, reels, static images, and videos.

• Substantial YouTube advertising experience, covering various formats such as six-second bumpers, YouTube Shorts, creator-led paid videos, testimonial ads, and Demand Gen creative.

• At least 2 years of experience directly overseeing personnel — whether as direct reports, an in-house creative team, or a group of freelance creators and designers — with concrete examples of how you have developed and guided that team's output.

• Profound, applied understanding of consumer psychology and direct-response advertising principles (think Schwartz, Ogilvy, Halbert) — you can articulate why an ad is effective, not just that it is.

• Familiarity with creative performance tools and workflows (e.g., Meta Ads Manager, Ads Library, Foreplay, Motion, North Beam, or equivalent) — you don’t need to be an analyst, but you should be able to interpret the data yourself.

• A portfolio or reel showcasing campaigns you have led or briefed, with performance context you can discuss.

• Experience in health, wellness, supplements, or CPG is a significant advantage, but a genuine interest in the category is essential.

• Exceptional organizational skills and reliability — you can manage multiple campaigns and creative sprints simultaneously without losing focus.

🏝️ Benefits

• Health benefits available after 60 days.

• 401(k) benefits with employer matching available after 60 days.

• Paid time off and paid holidays.

• Paid family leave.

• Remote work stipend.

• Education and professional-development stipend.

• Monthly Truvani store credit.