Director, Creative Strategy

This is a fully remote position, open to applicants in Florida, +3 more states.

📋 Description

• Creative Strategy: Spearhead dynamic creative strategy and direction for comprehensive ad campaigns, primarily on Meta and TikTok, as well as YouTube, Amazon, and Display Platforms.

• Short Form Video Expert: Provide expert guidance, concepts, directions, and briefs to effectively market products and services through short-form video content.

• Data Analysis: Convert client marketing strategies and performance data into compelling ad concepts (This involves utilizing metrics such as thumb-stop rate, hold rate, and clickthrough rate. You are adept at modifying creatives to influence these metrics.)

• Cross-Team Collaboration: Communicate with Designers and Editors to create assets including static advertisements, animations, mobile-optimized videos, and storyboards for short-form content. You are proficient in enhancing designs in Figma or creating ads independently if necessary; this role requires more than just strategic thinking.

• Executive Presentation: Clearly and confidently present creative work to stakeholders and clients, articulating strategic rationale.

• Performance Iteration: Collaborate with the marketing team to monitor performance data, informing creative adjustments to enhance results over time.

• Team Building: Support the development of processes, systems, and testing frameworks that elevate quality and efficiency. Continuously improve our Performance Creative service to ensure scalability without compromising rigor as volume increases.

⛳️ Requirements

• Minimum of 2 years in a Director-level or comparable leadership position, with experience in leading creative strategy, managing teams, and achieving performance marketing outcomes.

• At least 4 years of experience in creative strategy for performance ad programs, particularly with short-form video and static content. Candidates who lack experience in short-form video creation or leading creative strategy on Meta will not be considered.

• A digital portfolio that highlights performance ad work, showcasing short-form videos, motion graphics, and static designs. Include examples of your impact on metrics such as hold rate or CTR. Demonstrated creative diversity with both highly designed and low-fidelity content is essential.

• Ability to storyboard, edit, and deliver ads. Proficiency in Figma to adjust hierarchy and pacing, as well as skills in Photoshop or Illustrator to refine assets. Strategy-only candidates will not be suitable.

• Familiarity with hooks, angles, and metrics. You understand thumb-stop rate, 3-second hold, hook retention, CTR, and CPA, and use these metrics to guide testing decisions.

• Experience using tools like ChatGPT, Midjourney, Perplexity, Icon, Runway, or similar to enhance speed and capacity. You have produced ads with AI-assisted components, not just experimental efforts.

• Strong communication skills, both written and verbal, especially in client presentations. You provide clear, actionable feedback to designers and editors and effectively manage client pushback.

• Ability to transform ambiguous goals into testable concepts, track outcomes, and drive the next iteration independently.

• Proficient in Figma, including Auto Layout and Components, and highly skilled in Adobe Creative Suite.

• Hard disqualifiers include: no experience with Meta performance creative ads; absence of a portfolio link or performance context; strategy-only focus without hands-on design capability; and inadequate client presentation and sales skills.

🏝️ Benefits

• Unlimited PTO + US holidays: Taking time off to recharge is integral to our work culture. Take the necessary time to remain at your best.

• Remote-First Culture: Many positions are fully remote. Employees located in or around our New York or Lisbon headquarters are expected to work in a hybrid model with weekly in-office attendance. Additional hub locations include Brazil and Spain.

• Health & Wellness: Comprehensive company-sponsored medical, dental, and vision insurance.

• Financial Growth and Retirement: Darkroom provides a robust 401(k) plan with company matching and profit-sharing opportunities to support your financial growth as the company expands.

• Parental Leave: Flexible parental leave options to assist new parents during this significant life transition.

• Growth: Our interdisciplinary approach allows every Darkroomer to gain exposure beyond their primary role. Enhance your skills, broaden your influence, and remain at the forefront of the industry.