Senior Creative Strategist, Performance Advertising

This is a fully remote position, open to applicants in Pennsylvania.

📋 Description

• Establish the strategy. Take ownership of the advertising creative strategy across Meta and YouTube (with TikTok and Pinterest as we expand), from concept development through weekly launch.

• Lead the team. Manage and cultivate a small team of in-house creators, video editors, and designers, along with retained freelance talent.

• Write for conversion. Craft hooks, scripts, and creative briefs based on consumer psychology and direct-response principles.

• Conduct research. Investigate customers, competitors, and category trends (including monitoring competitor ads) to pinpoint creative angles worth exploring.

• Test continuously. Implement a structured, weekly testing schedule — monitoring hook rates, CTR, CPA, and ROAS.

• Collaborate across functions. Work closely with media buying, marketing, and brand teams to ensure every asset remains on-strategy and on-brand.

• Develop your team. Mentor and enhance your team's skills while managing multiple campaigns in a fast-paced, high-expectation environment.

⛳️ Requirements

• Over 5 years of experience in performance creative, growth marketing, or advertising creative strategy.

• Extensive experience in developing advertising creative for Meta, including short-form stories, reels, static ads, and videos.

• Significant experience with YouTube advertising, encompassing various formats such as six-second bumpers, YouTube Shorts, creator-led paid videos, testimonial ads, and Demand Gen creative.

• At least 2 years of direct people management experience — whether with direct reports, an in-house creative team, or a roster of freelance creators and designers.

• Strong, applied understanding of consumer psychology and direct-response advertising principles.

• Proficient with creative performance tools and workflows (e.g., Meta Ads Manager, Ads Library, Foreplay, Motion, North Beam, or similar tools).

• A portfolio or reel showcasing campaigns you have led or briefed, with performance metrics you can discuss.

• Exceptional organizational skills and ability to follow through on tasks.

🏝️ Benefits

• Health benefits available after 60 days.

• 401(k) benefits with employer matching available after 60 days.

• Paid time off and paid holidays.

• Paid family leave.

• Remote work stipend.

• Education and professional-development stipend.

• Monthly Truvani store credit.