Brand and Creative Strategist

This is a fully remote position, open to applicants in Mexico.

📋 Description

• Oversee the creative strategy for LBX LATAM, establishing campaign concepts, messaging, tone of voice, and brand direction for the region.

• Develop campaigns aimed at enhancing brand visibility, attracting new traders, and positioning LBX as a premier CFD broker in LATAM.

• Tailor global brand campaigns and assets into culturally relevant concepts for Latin American audiences.

• Serve as the primary liaison between the LATAM team and the global Creative Studio in Cyprus, ensuring campaigns are relevant to local markets and ready for execution.

• Lead and mentor the Social Media & Content Manager, directing content strategy and creative execution across various channels.

• Ensure brand consistency in messaging, visuals, and regional communications.

• Collaborate closely with compliance and legal teams to confirm that campaigns comply with regulatory standards.

• Assist IB and Affiliate teams by providing co-branded assets and campaign toolkits.

• Recognize regional trends, cultural moments, and market opportunities to create timely and impactful campaigns.

• Coordinate with external agencies or freelancers as needed while upholding creative quality standards.

• Monitor campaign and brand performance, leveraging insights to refine and enhance the creative strategy.

⛳️ Requirements

• 6–10 years of experience in brand strategy, creative strategy, or integrated marketing — preferably with experience on both the agency and client sides.

• A demonstrated history of building or relaunching a brand in LATAM from the ground up, or leading regional creative efforts for a global brand in Latin America.

• Profound cultural fluency within key LATAM markets.

• Background in financial services, fintech, or another regulated, trust-sensitive industry.

• Exceptional conceptual thinking: capable of developing a campaign idea from brief to presentation with clarity and confidence.

• Experience in managing or mentoring creative or content team members.

• Knowledge of compliance review processes for financial content.

• Proficiency in English.

🏝️ Benefits

• Monthly bonuses based on performance.

• 21 working days of annual leave.

• Unlimited access to Udemy Business membership.

• Corporate events and team-building activities.

• Opportunities for professional and personal development in a rapidly growing environment.