Creative Strategist, Paid Media

This is a fully remote position, open to applicants in Connecticut, +13 more states.

📋 Description

• Develop Wand's Creative Engine

• Take ownership of the concepts that influence how millions of players discover and engage with Wand.

• Be the key driver behind our paid creative strategy across Meta, Google, YouTube, TikTok, and other emerging platforms.

• Define the narratives we share, the emotions we evoke, and the perspectives we explore.

• Create and enhance the creative systems that enable us to consistently deliver successful ads.

• Transform creative production into a sustainable growth engine instead of a series of isolated campaigns.

• Influence How Gamers Perceive Wand

• Develop the positioning, messaging, and creative approaches that make players feel recognized rather than targeted.

• Identify the moments, frustrations, aspirations, and inside jokes that resonate with authentic gamers.

• Convert gameplay experiences into concepts that capture attention and prompt action.

• Assist in defining Wand's voice as we expand globally.

• Foster a Culture of Experimentation

• Advocate for bold ideas and test them promptly.

• Establish frameworks for transforming creative insights into future successes.

• Continuously discover new opportunities, trends, and insights from performance metrics.

• Go beyond templates and recycled formats to produce original content that aligns with gaming culture.

• Oversee Creative Production

• Manage freelancers, editors, designers, creators, and agency collaborators.

• Craft concise briefs that inspire exceptional work.

• Provide clear, actionable feedback that enhances output without hindering team progress.

• Ensure all creative deliverables reflect both player insight and performance objectives.

⛳️ Requirements

• 4–6 years of experience in creative strategy, performance marketing, copywriting, creative direction, or a similar role.

• Proven track record in creating performance-driven paid social creative.

• Strong grasp of Meta, Google, YouTube, TikTok, and platform-specific creative formats.

• Experience in translating insights and data into creative strategies.

• Background in managing freelancers, agencies, or creative collaborators.

• A portfolio showcasing concept development, messaging, and creative thinking—not solely execution.

• Ability to articulate both the concept behind a creative piece and the results it achieved.

🏝️ Benefits

• Competitive compensation

• Fully remote work