Senior Creative Strategist

📋 Description

• Spearhead the marketing strategy for assigned department(s), focusing primarily on paid social channels while also encompassing initiatives across affiliate, PR, CRM, and emerging platforms.

• Formulate a performance-oriented creative strategy for Paid Social campaigns under the guidance of the Director of Creative Strategy.

• Develop compelling ad briefs aimed at driving revenue growth and acquiring new customers.

• Analyze and present performance metrics in platforms such as Meta Ads Manager, TikTok Ads Manager, and Looker.

• Conduct thorough consumer, product, and competitor analysis to guide strategic decisions.

• Identify trends and successful concepts within the social media landscape.

• Lead and engage in brainstorming sessions to produce scalable ad concepts.

• Collaborate with Graphic Design, Brand, and Strategy teams to create performance-driven assets.

• Craft creative briefs and copy for various marketing materials, including video, static ads, banner ads, direct mail, and press releases.

• Ensure all creative outputs are consistent with brand identity, tone, and style.

• Provide strategic input to designers and implement feedback from leadership effectively.

• Contribute to shoot briefs to guarantee the successful capture of branded visual assets.

• Conduct A/B testing and assess creative test results to refine and enhance performance.

• Leverage data-driven insights to continually optimize creative direction.

⛳️ Requirements

• Bachelor’s degree is mandatory.

• Over 5 years of pertinent creative and marketing experience is required.

• Experience in Paid Social and/or Direct Response is essential.

• Possess a strong analytical mindset with the capability to interpret data and generate actionable insights.

• Proficient in Meta Ads Manager; familiarity with TikTok, YouTube, Snapchat, or other paid platforms is preferred.

• Exceptional written and verbal communication skills are necessary.

• Strong project management abilities with a talent for handling multiple workstreams.

• Comprehensive understanding of social media platforms such as Instagram, TikTok, and Facebook.

• Comfortable utilizing Google Suite (Docs, Sheets, Slides, Gmail).

• Ability to excel in a fast-paced, deadline-oriented environment.

• Strong collaboration skills across creative and marketing teams.

🏝️ Benefits

• Health insurance.

• 401(k) matching.

• Flexible work hours.

• Paid time off.

• Remote work options.