Media Buyer – Creative Strategist

This is a fully remote position, open to applicants in Canada.

📋 Description

• Take charge of the paid media strategy for DTC/eCommerce clients on Meta and TikTok.

• Create creative testing plans — develop concepts, write briefs for editors, and analyze successful strategies.

• Oversee ad budgets that range from $30k to $1m per month for each client.

• Analyze the entire sales funnel to identify whether issues arise from creative, offers, or conversions.

• Communicate effectively with clients — present outcomes, strategies, and subsequent steps.

• Collaborate with UGC creators — source talent, write scripts, and direct content as necessary.

⛳️ Requirements

• You possess hands-on experience in scaling eCommerce brands.

• - You have managed Meta Ads with actual spending and can demonstrate results (CPA, ROAS, revenue).

• - Bonus: You have built or operated your own Shopify store or eCommerce brand.

• **You recognize that creativity is a key driver:**

• - You can extract insights from reviews, competitor advertisements, and comments to generate new concepts.

• - You have experience writing UGC scripts or creative briefs.

• - You can collaborate with editors to develop successful ad variations.

• - Video editing or design abilities are an advantage.

• **You are a strategist, not a machine:**

• - You question assumptions and adapt quickly.

• - You don’t follow "best practices" blindly.

• - You can articulate your actions and the rationale behind them.

• **You demonstrate ownership and urgency:**

• - You treat it as if it’s your own money.

• - You act swiftly and follow through on tasks.

• - You don’t wait for instructions on what to do next.

🏝️ Benefits

• Why This Role Is Exciting: This is not a maintenance role. You will be surrounded by individuals who move quickly, care deeply, and take their work seriously.

• **You will work on real brands with substantial budgets.** We engage in aggressive testing, learn rapidly, and develop scalable frameworks.

• **You will advance into senior strategy.** We seek individuals who desire increased responsibility. If you excel, you will advance.