Senior Creative Strategist

This is a fully remote position, open to applicants in California.

📋 Description

• Develop performance advertisements that drive revenue growth for clients by:

• Leveraging data, research, and innovative insights to create impactful creative strategies.

• Analyzing data within platforms such as Atria, Meta Ads Manager, and TikTok Ads Manager.

• Conducting consumer, product, and competitor research using various basic tools and resources.

• Collaborating with Post-Production, Production, and your Creative Strategy Lead to create videos.

• Crafting scripts and copy for video ads, static image ads, and email campaigns.

• Ensuring that visuals align with the outlined creative strategy for the advertisement.

• Providing feedback that is consistent with the creative strategy of the advertisement.

• Implementing feedback received from your Creative Strategy Lead.

• Analyzing the outcomes of creative tests and using this analysis for iterations.

• With guidance from your Creative Strategy Lead, taking responsibility for weekly strategic account planning.

• Identifying high-performing concepts within accounts through data and creative analysis.

• Recognizing effective concepts and trends in the social media landscape.

⛳️ Requirements

• Over 5 years of relevant experience.

• Experience in paid social or direct response marketing (work/writing samples are highly valued).

• Exceptional written and verbal communication skills, with the ability to convey complex ideas clearly and persuasively.

• An analytical mindset capable of interpreting data, drawing actionable insights, and making data-driven decisions.

• Strong project management abilities, capable of handling multiple projects, meeting deadlines, and adjusting to changing priorities.

• Deep understanding of social media (frequent user of at least one of these platforms: Instagram, TikTok, Facebook).

• Proficiency with Facebook Ads Manager and/or other advertising platforms such as TikTok, YouTube, or Snapchat.

• Comfortable working within the Google Suite (Gmail, Docs, Sheets, Slides).

• Ability to excel in a fast-paced, deadline-oriented environment and adapt to evolving industry trends and best practices.

🏝️ Benefits

• Health insurance.

• Performance bonus.

• Equity.