Senior Creative Strategist

This is a fully remote position, open to applicants in United States.

📋 Description

• Take ownership of the comprehensive briefing process for all creative projects entering production: static, short-form video, long-form direct response (DR), display, YouTube, and emerging formats.

• Maintain a continuous content backlog with over 4 weeks of fresh concepts ready for briefing at all times.

• Achieve monthly throughput targets for new concepts across Launch Potato's entire vertical portfolio.

• Manage the balance between new concepts and iterations: ensuring sufficient new ideas to optimize testing frequency while providing enough iteration guidance to fully leverage proven successes.

• Actively seek out untested formats and underserved verticals to incorporate into the testing pipeline.

• Collaborate with the paid media team to analyze creative performance data, identifying successful elements, flagging fatigue, and determining next steps for testing.

• Convert performance insights into new briefs and updated creative directions, focusing on actionable recommendations rather than mere observations.

• Uphold Launch Potato's creative playbook: document successful strategies by persona, vertical, and format, enabling every team to build on past learnings rather than starting from scratch.

• Conduct regular competitive creative research: analyze winning formats, hooks, and approaches within Launch Potato's verticals, and identify emerging opportunities before they become mainstream.

• Facilitate cross-vertical learning: when a strategy succeeds in one vertical, determine where it can be adapted and brief it for other areas.

• Oversee Launch Potato's UGC creator pipeline from start to finish: sourcing, vetting, contracting, briefing, and performance assessment.

• Maintain the Airtable UGC creator dashboard as the definitive source of truth: including creator profiles, availability, past performance, brief status, and video review status.

• Craft creator briefs that are detailed enough to minimize revision cycles and enhance the likelihood of receiving a usable first delivery.

• Develop and nurture relationships with creators across Launch Potato's entire vertical portfolio, not limited to the highest-volume categories.

⛳️ Requirements

• A minimum of 5 years of experience in direct response creative strategy ownership and performance media buying.

• Ability to recognize strong hooks, understand the importance of persona targeting, and identify what makes viewers stop scrolling.

• Proven experience in writing production-ready briefs that creative teams can execute without the need for revision rounds.

• Proficiency in performance data analysis: capable of interpreting results, identifying driving factors, and translating findings into creative direction.

• Experience in managing UGC creators from sourcing to delivery.

• Capacity to work across multiple verticals and formats simultaneously while maintaining strategic focus.

• Strong copywriting skills (including scripts, hooks, headlines, and ad copy) that significantly enhance the briefing process and distinguish this role.

• Experience utilizing AI tools like Claude or AI Asset Production tools to elevate creative strategy.

🏝️ Benefits

• Base salary is determined according to market rates for the closest major metropolitan area and varies based on Launch Potato's Levels Framework.

• Your compensation package includes a base salary, profit-sharing bonus, and competitive benefits.