Senior Creative Strategist

This is a fully remote position, open to applicants in Germany.

📋 Description

• Within our central e-commerce team, we oversee multiple brands, with Wolfsblut being the largest and your primary focus.

• Our growth is driven by authentic direct-response marketing, utilizing VSLs and extensive funnels on Meta.

• Our writing is designed to convert.

• Every piece of creative content you produce is allocated to real budgets — no proposals collecting dust in drawers.

• Your hooks will determine our scaling success.

• You will take the lead on creativity for our advertisements, from initial briefing to performance analysis.

• You will craft VSL concepts and scripts for Meta and YouTube yourself.

• You will manage the creative pipeline, from the hook to briefing and testing.

• You will create briefings that editors and UGC creators can execute autonomously, ensuring they are effective without your presence.

• You will organize the testing process, planning creative rotations and establishing a structured testing framework.

• You will engage in the performance loop, interpreting Ads Manager data, forming hypotheses, and briefing for subsequent iterations.

⛳️ Requirements

• A minimum of 3–4 years in performance creative or direct-response copywriting, preferably in DTC e-commerce.

• Demonstrated success with Meta video advertisements (VSLs, UGC-style, hook-testing) — you have created converting ads rather than just conceptual sketches.

• You possess a distinct writing style — communicating as if writing to a close friend rather than a generic package insert.

• A solid understanding of consumer psychology, hooks, and storytelling frameworks (such as PAS, DIC, Before/After, etc.).

• Proficiency in German is essential.

• A proactive attitude — you don’t wait for approvals and are self-motivated in determining your next steps.

🏝️ Benefits

• Ample testing budget — over €1.8M annually to implement your ideas for real.

• Tangible impact — your hooks have a direct influence on spending and revenue without unnecessary delays.

• Quick decision-making processes — you have a direct line to the Team Lead Meta Paid, facilitating rapid decisions without approval delays.

• Genuine autonomy over your creative processes and testing strategies.

• Engaging and diverse responsibilities with significant creative freedom in a dynamic company that prioritizes flat hierarchies and a friendly, relaxed work environment where everyone is on a first-name basis.

• A welcoming and open team of around 340 employees across Munich, Leipzig, and Albourne (UK), complemented by several adorable office dogs at our locations.

• Flexible working hours based on trust, with home-office options that include company support for your home office setup and the chance to work abroad for several months.

• 28 days of vacation with the option to take up to 20 days of unpaid leave as well as special leave.

• Numerous internal and external development opportunities that you can choose according to your preferences.

• Various employee discounts available for both people and pets!

• Regular team, company, and family & friends events.

• Relax in our social area featuring a foosball table or challenge colleagues to a Mario Kart match (or another Nintendo Switch game) on our comfy sofa!

• A high-quality, fully equipped kitchen in our office for cooking or baking delicious treats!

• Complimentary coffee, cocoa, tea, and other cold beverages like water and juices, along with fresh fruit, light snacks, and a well-stocked candy drawer.

• EGYM Wellpass membership: our subsidized EGYM Wellpass gives you access to thousands of sports and wellness facilities, including gyms, swimming pools, climbing centers, yoga and pilates studios, and many more offerings.

• A variety of additional benefits that we will be excited to share with you during the recruitment process!