Creative Strategist, Full Funnel

This is a fully remote position, open to applicants in United States.

📋 Description

• Create and sustain a unified creative strategy throughout the entire customer journey, including awareness advertisements, landing pages, app store visibility, and onboarding processes.

• Collaborate closely with Social, SEM, and other paid channel leaders to guide creative strategy, brief assets, and shape the creative testing agenda.

• Establish and maintain an organized creative testing framework in collaboration with channel leads — formulating hypotheses, prioritizing experiments, analyzing results, and translating insights into actionable recommendations.

• Influence and assist in the testing roadmap for landing pages, app screens, and app-start flows — developing creative hypotheses and working with Growth and Product on measurement metrics.

• Collaborate with Onboarding and Product teams to gain insights into post-install performance and provide feedback to enhance upstream creative strategy — this role influences rather than directly manages lifecycle and onboarding efforts.

• Discover creative opportunities across Social, SEM, PMax, Demand Gen, Apple Search Ads, and emerging paid channels — presenting well-developed creative points of view to channel leads for execution.

• Act as the creative strategy collaborator among Growth, Brand, Product, and agency teams — ensuring alignment among stakeholders around a common creative vision.

• Proactively integrate both internal and external AI resources into creative workflows to dramatically enhance efficiency and output quality.

⛳️ Requirements

• Over 8 years of experience in creative strategy, growth marketing, or a combined performance/brand role — preferably within a consumer fintech or DTC application.

• Profound knowledge of how creative elements affect performance across paid channels and the ability to link creative signals to downstream metrics such as activation and retention.

• Proven experience in collaborating with and influencing channel owners — adept at leading through partnership rather than mere authority.

• Comfortable managing a test-and-learn agenda — designing experiments, interpreting results, and constructing the creative rationale for subsequent actions.

• Strong analytical mindset coupled with authentic creative instincts.

• Exceptional cross-functional communicator capable of uniting brand, growth, and product teams around a unified creative direction.

• Hands-on experience with AI tools in creative workflows — coupled with a genuine desire to explore and expand that expertise.

• Demonstrated drive and proactivity — everyone here is a builder and executor.

🏝️ Benefits

• Competitive base salary, stock options, and comprehensive health benefits starting from Day 1.

• 401(k) plan with company matching contributions.

• Remote-friendly (in the US), flexible time off (FTO), and avenues for professional growth.

• A high-growth, mission-driven, inclusive culture where your contributions make a tangible impact.