Performance Creative Strategist

This is a fully remote position, open to applicants in Brazil.

📋 Description

• Oversee the complete ad creative development process, from initial concept to final published asset.

• Supervise and guide both internal content teams and external UGC creators to enhance production efficiency.

• Manage the Meta Ads Manager account, including campaign organization, budgeting, and daily optimizations.

• Evaluate creative performance metrics and convert insights into actionable creative briefs.

• Regularly experiment with new angles, formats, and hooks, while quickly discontinuing underperforming strategies.

• Stay informed on DTC creative trends to maintain the freshness and competitiveness of our advertisements.

⛳️ Requirements

• Proven experience in managing Meta Ads for DTC brands, demonstrating a successful track record of driving ROAS.

• Strong grasp of the elements that drive creative conversions—hooks, thumbstoppers, copy, and formatting.

• Background in leading or directing creative teams, whether internal or external UGC creators.

• Capability to merge creative intuition with performance data for swift decision-making.

• Exceptional communication and briefing abilities to ensure teams are aligned around clear objectives.

• Knowledge of creative testing methodologies and strategies for scaling successful concepts.

🏝️ Benefits

• Competitive USD Salary.

• Flexibility to work remotely.