Junior Creative Strategist

This is a fully remote position, open to applicants in Mexico.

📋 Description

• Assist in shaping the creative strategy for paid social media (Meta) and TikTok Shop by generating concepts, angles, and hooks to test each cycle.

• Craft clear content briefs for UGC creators, video editors, and graphic designers, detailing the angle, hook, script beats, format, and call to action.

• Manage our UGC creators by briefing them, ensuring they adhere to schedules, and providing feedback to ensure footage aligns with the plan.

• Guide video editors on how to edit UGC footage into advertisements, focusing on pacing, hooks, captions, and refining based on performance.

• Provide support for graphic design related to both static and motion assets to ensure they remain on-brand and aligned with strategy.

• Monitor metrics by learning to interpret hook rates, thumb-stops, CTR, CVR, ROAS/CPA, and hold rates, using this data to inform future iterations.

• Maintain a continuous flow of new creative concepts and iterations throughout the pipeline.

• Stay updated on TikTok Shop and Meta trends, formats, and changes within the platforms.

⛳️ Requirements

• Approximately 1–2 years of experience in social media, content creation, UGC, video production, or paid social creative (internships and freelance work included) — or a strong portfolio that demonstrates the necessary instincts.

• A genuine familiarity with TikTok and Meta, showcasing a strong understanding of what drives performance in short-form content.

• A willingness to learn about the performance aspect — comfortable with metrics and eager to link data to creative choices.

• Some background in collaborating with creators, editors, or designers — or a clear capability to brief and coordinate with others.

• A keen eye for hooks, angles, and short-form storytelling that captures attention.

• Proficient in written and spoken English (near-native proficiency preferred, as briefs and communications with creators are conducted in English).

• Organized, proactive, and capable of managing multiple creators and editors simultaneously.

• Available to work during core US business hours (preferably Eastern or Central time).

🏝️ Benefits

• Competitive salary and performance bonuses.

• Opportunities for professional growth and development.

• Collaborative and innovative work environment.

• Access to cutting-edge tools and resources.

• Flexible work arrangements and a focus on work-life balance.