Senior Copywriter, Marketing Communications, Digital Marketing

This is a fully remote position, open to applicants in United States.

📋 Description

• Conceptualize, pitch, and craft high-converting copy for paid social campaigns across platforms such as Meta, TikTok, LinkedIn, and other emerging digital channels.

• Create engaging digital advertising copy for Responsive Display Ads, Google Ads, native advertising networks, and various performance marketing initiatives.

• Develop messaging that fosters engagement, lead generation, brand awareness, and customer acquisition while ensuring brand consistency.

• Script, storyboard, and brainstorm ideas for short-form video content on platforms like YouTube Shorts, Instagram Reels, TikTok, and other social networks.

• Generate high-retention hooks, compelling narratives, and strong calls-to-action aimed at maximizing audience engagement and conversion.

• Work closely with video editors and creative teams to bring concepts to fruition.

• Write and refine impactful marketing and sales materials including flyers, brochures, signage, pitch decks, presentations, newsletters, landing pages, and promotional content.

• Maintain consistent brand messaging and voice across all communications directed at customers.

• Support broader marketing efforts through strategic content creation and campaign messaging.

• Brainstorm and produce concise, eye-catching copy for billboards, transit advertising, experiential marketing, and physical brand activations.

• Develop memorable messaging that effectively conveys value propositions in space-constrained environments.

• Monitor social media channels to spot opportunities for audience engagement and community management.

• Craft witty, relevant, and on-brand responses to customer interactions and trending discussions.

• Engage in real-time marketing opportunities to enhance brand visibility and audience interaction.

• Collaborate closely with designers, video editors, growth marketers, and other stakeholders to create integrated marketing campaigns.

• Contribute innovative ideas during brainstorming sessions and campaign planning activities.

• Efficiently incorporate feedback while upholding creative quality and strategic direction.

⛳️ Requirements

• A minimum of 5+ years of experience in copywriting, digital marketing communications, and/or creative advertising is essential.

• Experience in an agency setting or within a fast-paced, high-growth in-house marketing environment is preferred.

• Proven experience collaborating with visual designers, video production teams, and marketing stakeholders.

• A diverse portfolio that showcases: High-converting paid advertising campaigns, short-form social media concepts (including video hooks and scripts), marketing communications and sales collateral, and multi-channel copywriting across digital, social, and traditional formats.

• Advanced skills in copywriting and creative advertising across various channels and formats.

• Strong understanding of brand voice development and audience-specific messaging.

• Proficiency in writing for paid media, social media, digital marketing, and marketing communications.

• Experience in video scripting and storyboarding for short-form content.

• Ability to seamlessly adapt tone and style, from internet-native social content to professional, value-driven sales messaging.

• Excellent communication and collaboration skills with cross-functional creative teams.

• Capability to receive constructive feedback and quickly iterate on creative concepts.

• Outstanding organizational skills with the ability to manage multiple projects and deadlines concurrently.

• Knowledge of consumer engagement strategies across digital, social, and out-of-home marketing channels.

🏝️ Benefits

• Our team is distinctive — we are passionate about our work.

• At Sand Cherry, our Consultants have a meaningful impact on shaping our clients’ industries.

• We acknowledge and appreciate our employees for their contributions.

• Our culture is among the most friendly and communicative in the consulting sector.

• Sand Cherry maintains a flat organizational structure.

• We provide the chance to be part of a digital workforce.

• Experience the empowerment that comes with self-responsibility in the workplace.

• Our team members manage their own workloads and are expected to deliver exceptional results for our clients.

• Professional career advancement is a top priority, as we believe that investing in our Consultants and empowering our people leads to the best outcomes and value for our clients.