Digital & Field Events Marketing Manager

This is a fully remote position, open to applicants in Texas.

📋 Description

• Identify and prioritize events. Conduct research, assess, and recommend tradeshows, conferences, and industry events that align with our Ideal Customer Profile (ICP) and revenue objectives. Maintain a dynamic 12-month event calendar.

• Negotiate and formalize contracts. Cultivate relationships with event organizers, vendors, and venues. Negotiate sponsorships, booth spaces, speaking opportunities, and additional services to maximize budget efficiency.

• Plan and manage the entire execution process. Oversee all aspects, including booth design and shipping, promotional items, marketing materials, lead capture, badge scanning, audiovisual needs, catering, hotel arrangements, and travel logistics for the team.

• Serve as the on-site representative. Attend each event in person. Set up and dismantle booths, resolve issues in real-time, and ensure our presence is polished from beginning to end.

• Prepare the team for success. Inform attending team members about objectives, key talking points, target accounts, and logistical details. Ensure everyone is aware of their roles, schedules, and responsibilities.

• Collaborate with sales to enhance pipeline. Work closely with sales to arrange pre-show meetings, host dinners and customer events on-site, and guarantee that every lead is captured, qualified, and followed up on promptly.

• Execute pre- and post-event marketing campaigns. Collaborate with marketing on email outreach, landing page creation, paid promotions, and social media strategies to drive booth traffic and meeting bookings prior to the event.

• Manage the event budget. Oversee spending throughout the entire event calendar. Monitor costs, forecast accurately, identify risks early, and make informed trade-off decisions when priorities change.

• Establish KPIs and provide performance reports. Define clear KPIs for each event (such as leads, meetings, pipeline, ROI) and create comprehensive post-event reports that highlight successes, areas for improvement, and strategies for future events.

⛳️ Requirements

• 1 to 4 years of experience in event marketing, field marketing, or event coordination, preferably in a B2B or technology environment.

• Proven experience in organizing events from start to finish, even on a smaller scale. You can reference specific events you've managed and their outcomes.

• Experience in managing an events budget. You are adept at forecasting, tracking expenditures, and making decisions to optimize ROI.

• Proficient in defining KPIs and creating reports that link event activities to pipeline and revenue outcomes.

• Passionate about AI and leveraging it to enhance efficiency. You can present specific projects, tools, or workflows where you've utilized AI to automate or improve your work in event marketing (such as research, vendor outreach, post-event reporting, content creation, lead enrichment, etc.). This is essential.

• Basic familiarity with HubSpot's CRM capabilities; we will handle the rest.

• Strong project management skills. You effectively manage timelines, budgets, vendors, and numerous moving parts without oversight.

• Confident in negotiating with vendors and event organizers to secure optimal terms.

• Exceptional communication skills, both written and verbal. You can engage a team, brief executives, and converse with prospects on the event floor with ease.

• Composed under pressure. You can troubleshoot effectively when challenges arise during events.

• Willingness and ability to travel 30 to 50% during peak event seasons across North America, with potential travel to Europe as we grow.

🏝️ Benefits

• Competitive salary

• Performance-based bonuses

• Software for upskilling and productivity

• Paid time off

• Health insurance

• High autonomy with minimal bureaucracy

• Fast-track opportunities for leadership for high achievers

• Direct access to the founding team

• High visibility, autonomy, and ownership