Senior Digital Marketing Specialist

This is a fully remote position, open to applicants in Illinois.

📋 Description

• Responsible for leading and enhancing digital performance across e-commerce, demand generation, and marketing automation.

• Directly influences growth and conversion by optimizing the entire digital ecosystem, from website optimization to campaign execution and lead management.

• Develop, implement, and refine multi-channel demand generation campaigns encompassing SEM, paid social, and content distribution.

• Manage the complete lifecycle of Google Ads and collaborate with the Marketing Communication Specialist on LinkedIn Ads strategy, execution, budget allocation, and optimization.

• Drive growth in MQLs, marketing-influenced pipeline, and cost-per-lead efficiency.

• Collaborate with Sales to enhance lead handoff quality, scoring accuracy, and conversion rates.

• Work alongside the Marketing Communication Specialist to create gated content and lead generation offers that support pipeline objectives.

• Oversee SEO strategy, including keyword research, on-page optimization, and content gap analysis.

• Collaborate with agency resources to create and manage the organic content calendar, which includes blogs, long-form guides, and educational content aligned with search intent and the buyer journey.

• Enhance organic traffic, search rankings, content engagement, time on site, conversion rates, and reduce bounce rates.

• Maintain and elevate the quality of marketing content on the website.

• Conduct a bi-annual website content audit to ensure pages are accurate, current, and aligned with SEO and messaging standards, implementing revisions as necessary.

• Lead HubSpot platform strategy, governance, and architecture, establishing the standards for the broader team to follow.

• Ensure data integrity across all digital campaigns, which includes data hygiene, UTM structure, and attribution tracking to guarantee reliable performance reporting.

• Spearhead automation strategy by identifying, designing, and implementing enhancements that reduce manual tasks and improve lead flow.

• Manage digital performance reporting across GA4, HubSpot, Google Ads, and LinkedIn Ads.

• Convert performance data into clear insights and actionable recommendations for monthly reporting.

• Monitor and optimize traffic quality, conversion rates, CPL, and marketing-influenced revenue.

• Create and maintain dashboards that provide real-time visibility into key metrics.

• Collaborate with the Marketing Manager to identify, assess, and pilot AI tools that enhance content output, campaign efficiency, audience targeting, and predictive lead scoring.

• Lead the adoption of AI-assisted content workflows, which include SEO content generation, campaign copy testing, and large-scale personalization.

⛳️ Requirements

• A minimum of 7 years of experience in digital marketing, demand generation, or e-commerce.

• A Bachelor’s degree in Marketing, Business, or a related field; an equivalent combination of education, training, and experience may be considered.

• Proficient in HubSpot, GA4, Google Ads, LinkedIn Ads, SEO tools, and CMS platforms.

• Experience in managing multi-channel demand generation campaigns and paid media budgets.

• Strong understanding of SEO strategy, content marketing, and the B2B buyer journey.

• Ability to analyze performance data and translate it into clear, actionable recommendations.

• Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint, and Outlook) and experience in a Windows environment.

🏝️ Benefits

• A comprehensive benefits package.

• Discretionary bonuses.