Senior Conversion Rate Optimization, CRO Strategist

This is a fully remote position, open to applicants in Colorado, +17 more states.

📋 Description

• Take ownership of the CRO testing roadmap and prioritization framework for various client accounts.

• Mentor junior strategists by providing quality assurance and feedback on their test hypotheses and heuristic analyses.

• Convert CRO test results into narratives that illustrate business impacts (such as revenue, conversion increases, and LTV) for both clients and internal stakeholders.

• Play a role in evolving internal CRO methodologies, frameworks, and best practices.

• Perform audits for new business opportunities to discover growth potential and guide strategic recommendations.

• Stay updated on eCommerce trends and develop insightful case studies based on learned experiences.

• Assist in scoping new business efforts, which includes defining project requirements and deliverables.

• Provide sales support to facilitate new business growth and client acquisition.

• Support leadership during monthly company meetings by preparing presentations and sharing updates with the wider team.

• Collaborate with clients to comprehend their design aspirations and formulate strategies to reach them.

• Conduct heuristic evaluations of website designs.

• Perform competitive research on both direct and indirect competitors to justify A/B tests.

• Design and hypothesize CRO tests, with an emphasis on testing higher-performing visual elements, copy, and content layout on Shopify eCommerce sites.

• Develop and present client-facing presentations aimed at inspiring website enhancements.

• Analyze top-funnel content (e.g., marketing materials, landing pages) to pinpoint areas for improvement and streamline high-converting content across the website experience.

• Provide ongoing recommendations for enhancing Shopify website experiences.

⛳️ Requirements

• Minimum of 5 years of experience at Shopify Plus Agency(ies), managing 8 or more clients concurrently.

• Advanced knowledge of the Shopify Plus Ecosystem.

• Strong familiarity with Google Analytics 4, Google Tag Manager, and other relevant analytics tools.

• In-depth understanding of website design, best practices, and eCommerce trends.

• Proven track record in conversion rate optimization.

• Expertise in A/B and multivariate testing methodologies.

• Excellent communication and collaboration skills, enabling effective interaction with both technical and non-technical stakeholders.

🏝️ Benefits

• Equal employment opportunity.

• Transparency in compensation.