Senior Content Specialist

This is a fully remote position, open to applicants in United States.

📋 Description

• Develop and take ownership of the content strategy for a specific industry vertical.

• Oversee the planning, creation, and execution of on-brand content throughout the customer journey.

• Enhance brand awareness and voice through strategic content initiatives.

• Optimize content for SEO and AEO, which includes traditional search methods and AI-generated responses.

• Monitor and report on share of voice, rankings, search visibility, and key performance indicators related to brand awareness.

• Collaborate with demand generation teams to support top-of-funnel pipeline and conversion objectives.

• Contribute to the corporate positioning and messaging strategy with a focus on specific verticals.

• Provide content strategy assistance to executive leadership for keynote speeches and high-profile speaking events.

• Coordinate with content practitioners across various industry verticals to guarantee cohesive experiences and uniform messaging.

• Evaluate content discovery and planning requirements and prioritize content initiatives.

• Assess performance against industry best practices, competitive benchmarks, and organizational goals.

• Enhance visibility into existing and newly produced content to promote collaboration and efficiency.

⛳️ Requirements

• A Bachelor’s degree in Communications, Marketing, or a related discipline.

• Over 6 years of experience in a role such as content strategist, content marketer, or a similar position.

• Proven expertise in content strategy development.

• Strong analytical abilities to gather insights about the business and audience, translating them into a sustainable content vision.

• Practical experience with SEO strategies.

• Familiarity with AEO, including knowledge of how large language models retrieve content and how to optimize for AI-generated answers.

• Experience in tracking and reporting metrics related to share of voice, search visibility, and brand awareness.

• Proven experience in aligning content strategy with demand generation objectives, such as top-of-funnel awareness and conversion initiatives.

🏝️ Benefits

• Medical, dental, and vision insurance.

• Health Savings Account.

• Flexible Spending Accounts.

• Telehealth services.

• 401(k) plan with matching contributions.

• Life and AD&D insurance.

• Short-Term and Long-Term Disability coverage.

• Flexible Time Off (FTO) or Paid Time Off (PTO).

• Employee Well-Being program.

• 11 paid holidays plus 1 inclusive holiday each year.

• Volunteer Time Off.

• Employee Referral program.

• Education Reimbursement Program.

• Employee Recognition and Appreciation program.

• Additional perks and voluntary benefit programs.

• Incentive compensation plan.